Interview

Short Cuts: How small studios can benefit from the power of recognised IP

Short Cuts: How small studios can benefit from the power of recognised IP

Big brands and IP are the sole domain of equally big developers and publishers, right?

Not according to Iconicfuture, which looks to bring developers or all shapes and sizes together with licenses that can bring genuine value to their games.

According to the company's director of games for Europe, Lou Fawcett, aiding big and small studios alike is a question of flexibility.

Sizing up the deal

While major publishers might use Iconicfuture to sign lengthy deals with major brands, indies can also tap into the platform to – for instance – agree a pay-as-you-go agreement to bolster a title in the short term.

We caught up with Fawcett as Casual Connect in Kiev to find out what success Iconifcfuture has enjoyed to date, and where it sees the business of licenses in mobile games heading in the future.



Die hard Suda 51 fan and professed Cherry Coke addict, Peter Willington was initially set for a career in showbiz, training for half a decade to walk the boards. Realising that there's no money in acting, he decided instead to make his fortune in writing about video games. Peter never learns from his mistakes.

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