Interview

2013 In Review: Yetizen's Sana Choudary

2013 In Review: Yetizen's Sana Choudary

As 2013 fades into memory, we're sneaking in a final look back at the events that dominated the last 12 months in mobile gaming.

As such, we've asked the industry's great and good to give their take on the last year, as well as predicting the trends that will come to pass in 2014.

Sana is the CEO and founder of San Francisco-based YetiZen, which consists of the YetiZen Innovation Lab and the YetiZen Games Accelerator program.

Pocket Gamer: What do you think was the most significant event for the mobile games industry in 2013?

Sana Choudary: The continued venture funding in gaming, despite all the doomsayers!

What was the most significant event for your company?

We completed our one-year anniversary for our games innovation learning and networking hub - what we call the YetiZen Innovation Lab.

What was your favourite mobile game of the year?

Not to play favorites among our accelerator companies but for me as a game player it's Createrria from Incuvo since everyday I login, I find a new game to play which has been made by other players.

What do you predict will be the most important trends in 2014?

I think more international start-up gaming studios will rise to the top of the App Store charts, and there will be more platforms (monetization tools providers) winning in the market.

What's your New Year's resolution and what resolution would you enforce on the industry?

I want to give back to the industry more by extending the YetiZen Innovation Lab's great educational content to more developers, including those outside of the Bay Area and around the world.

The resolution I would enforce on the industry is for everyone across all levels to teach a bit of what they have learned.

There are too many great people who don't share for fear of not being top brass. I want to tell those people any knowledge you have is worth sharing, because that is how we raise all ships in the industry.


editor-at-large

A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at PG.biz which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.

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