Interview

#PGCLondon 2016 speaker Chillingo's Stephen Hey on the potential for user generated content

#PGCLondon 2016 speaker Chillingo's Stephen Hey on the potential for user generated content

Pocket Gamer Connects London will kick off the 2016 in style on 18-19 January.

Tickets are still available.

So to give you a hint at what you can expect, we're shining the spotlight onto our speakers to provide a deeper look at the personalities who will be taking the stage.

  • Stephen Hey is marketing director of UK publisher Chillingo, which is part of EA. Chillingo is sponsoring the Very Big Indie Pitch at Pocket Gamer Connects London 2016.

PocketGamer.biz: Tell us about your company's role in the mobile games industry.

Stephen Hey: We empower indie developers by helping them to craft games that people love to play and delivering them to the market in the most compelling way possible.

To do this, we combine our very personal approach with the resources and scale of EA.

2015 was another hectic year for the industry, what were the most important developments?

With acquisition becoming increasingly expensive, we have started to see clever marketing and wise media spends this year.

We’ve also seen companies looking for other channels to acquire users, leaning more on social channels, for instance, to drive awareness.

We anticipate seeing a more clearer definition of player audiences.

PG Connects kicks off 2016 in a couple of week, so give us a prediction or two of what we can expect to see in the new year.

We anticipate seeing a more clearer definition of player audiences to decipher what types of games they enjoy playing.

We also think that the emergence of user created content as a movement will grow with mobile audiences.

You can check out all our Speaker Spotlights here.


Ray has been an enthusiastic gamer since the age of 5 and has seen his work published all over the internet. He is a proud iPhone 4S owner and absolutely adores working for 148apps. He also plays a mean game of Jetpack Joyride.

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