Interview

The Big Indie Pitch interviews: Lucky Kat Studios talks about their 90s inspired beat 'em up Beat Street

The Big Indie Pitch interviews: Lucky Kat Studios talks about their 90s inspired beat 'em up Beat Street

The Big Indie Pitch is a regular event run by the makers of PocketGamer.biz. It sees indie developers engage in a speed-dating-styled pitching competition for fame and those sweet, sweet promotional packages.

The event gives indies four minutes to pitch their games to a panel of press, publishers and industry pundits. The judges then pick three winners and everybody gets valuable feedback.

The indie view

The Big Indie Pitch is getting bigger and bigger as we bring it to events all across the world. To give you an idea of what the event is like, who attends the events and the games on show, we've sat down with a number of past BIP contestants to offer their views.

Today, we're speaking to Herdjie Zhou from Lucky Kat Studios, who submited Beat Street to the Big Indie Pitch at Gamescom 2017 and came second.

PocketGamer.biz: Tell us a little about yourself and your indie studio - who is in the team, and what are their inspirations?

Herdjie Zhou: My name is Herdjie and I'm the co-founder of Lucky Kat. We have a team of six talented people who all love old school Nintendo games.

Tell us about your latest project that you pitched at the competition.

Beat Street is the first beat 'em up for mobile devices that you can play with one hand.

How hard is it to survive as an Indie developer working in mobile?

Think like a big company, act humble as a small company, and you'll survive. Mobile created this huge opportunity for indies with smaller scope games. I'd say it's a blessing for indies.

How did you find the your experience pitching as a part of the Big Indie Pitch?

I had a great time making the judges smile. I love doing pitches.

What do you feel you have gained from the experience and what do you still hope to gain?

By participating pitches, you are forced to think in a more 'helicopter' view about your game and it will give you new insights.

What are your hopes for this game in the future, and do you have any plans for any future projects?

We hope to reach the audience that missed 90s beat 'em ups as much as we did and enjoy the game. We are working on some new projects. We'll let you know soon!


Want to show off your exciting new game? We host Big Indie Pitch events throughout the year, so be sure to keep an eye out on our events page for an event near you.

Upcoming BIPs include:

But there's more! For the first time ever this year we'll be hosting The Big Indie Awards 2017 in association with indieSky. Having just hosted the remote judges voiting, you can look out for our countdown of the very best of The Big Indie Pitch 2017 right here very soon.

Developer Relations Manager & Big Indie Pitch Co-ordinator / Special Features Writer

A lifelong gamer with a fanatical love of all things Nintendo and Japan. So much so that he's written a thesis on one and lived in the other. Currently on a quest to catch every last Pokemon.

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