Mobile monetisation outfit HyprMX has promoted Dan Laughlin to the role of senior vice president and general manager.

Joining the company in March 2014 from Flurry, Laughlin was previously VP, Business Development and played an instrumental role in growing the company's advertising supply tenfold.

The way ahead

In his new role Laughlin's responsibilities include guiding HyprMX's strategy, business development, product development, and operations.

"Dan has been instrumental in growing HyprMX into a leader in the mobile app monetization space," said Corey Weiner, CEO of HyprMX.

"He and his team have built a powerful and trusted brand from scratch.

"They've earned the trust of some of the world's leading developers by delivering outstanding business results through HyprMX's brand video and mediation tools."