App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 2,664,039

Total Inactive Apps (no longer available for download): 214,876

Total Apps Seen in US App Store: 2,878,915

Number of Active Publishers in the US App Store: 594,207

Count of application submissionsDetails

This Month (Apps): 36,161 ( 1,391 / day )

This Month (Games): 17,372 ( 668 / day )

This Month (Total): 53,533 ( 2,059 / day )

Application price distributionDetails

Current Average App Price: $1.06

Current Average Game Price: $0.50

Current Average Overall Price: $0.92

Application Category DistributionDetails

Most Popular Categories

  1. Games (650,196 active)
  2. Business (268,492 active)
  3. Education (234,899 active)
  4. Lifestyle (229,567 active)
  5. Entertainment (168,100 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 2,664,039

Total Inactive Apps (no longer available for download): 214,876

Total Apps Seen in US App Store: 2,878,915

Number of Active Publishers in the US App Store: 594,207

Count of Active Applications By Month
Month # Apps # Games # Total
2016-08 2,013,814 650,225 2,664,039
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2016-08 36,161 17,372 53,533 2,059
2016-07 51,259 27,850 79,109 2,552
2016-06 56,397 27,032 83,429 2,691
2016-05 52,946 25,255 78,201 2,523
2016-04 53,144 22,642 75,786 2,445
2016-03 49,792 20,105 69,897 2,255
2016-02 41,427 16,126 57,553 1,857
2016-01 51,139 19,265 70,404 2,271
2015-12 41,507 17,475 58,982 1,903
2015-11 43,027 14,504 57,531 1,856
2015-10 40,470 13,976 54,446 1,756
2015-09 36,889 12,959 49,848 1,608
2015-08 39,875 15,032 54,907 1,771
2015-07 43,478 15,299 58,777 1,896
2015-06 39,809 13,519 53,328 1,720
2015-05 43,471 14,975 58,446 1,885
2015-04 32,304 11,320 43,624 1,407
2015-03 35,242 12,294 47,536 1,533
2015-02 32,053 11,351 43,404 1,400
2015-01 35,743 12,099 47,842 1,543
2014-12 31,342 13,154 44,496 1,435
2014-11 35,595 12,586 48,181 1,554
2014-10 32,973 11,419 44,392 1,432
2014-09 26,865 10,404 37,269 1,202
2014-08 32,815 13,148 45,963 1,483
2014-07 35,262 12,612 47,874 1,544
2014-06 33,060 11,758 44,818 1,446
2014-05 34,369 12,476 46,845 1,511
2014-04 34,187 13,123 47,310 1,526
2014-03 30,764 13,121 43,885 1,416
2014-02 24,293 7,819 32,112 1,036
2014-01 30,860 7,296 38,156 1,231
2013-12 27,830 9,133 36,963 1,192
2013-11 30,233 8,754 38,987 1,258
2013-10 29,577 7,664 37,241 1,201
2013-09 26,430 6,654 33,084 1,067
2013-08 23,625 6,661 30,286 977
2013-07 26,146 6,648 32,794 1,058
2013-06 23,423 5,348 28,771 928
2013-05 25,906 5,938 31,844 1,027
2013-04 25,296 5,941 31,237 1,008
2013-03 23,681 5,458 29,139 940
2013-02 21,640 4,638 26,278 848
2013-01 23,553 4,937 28,490 919
2012-12 21,832 5,849 27,681 893
2012-11 26,690 5,570 32,260 1,041
2012-10 20,074 4,156 24,230 782
2012-09 21,066 4,481 25,547 824
2012-08 19,016 4,183 23,199 748
2012-07 14,348 3,194 17,542 566
2012-06 17,587 3,738 21,325 688
2012-05 20,123 4,204 24,327 785
2012-04 18,639 4,031 22,670 731
2012-03 18,994 3,948 22,942 740
2012-02 16,227 3,529 19,756 637
2012-01 16,233 3,422 19,655 634
2011-12 16,940 4,653 21,593 697
2011-11 15,520 3,275 18,795 606
2011-10 14,952 3,347 18,299 590
2011-09 14,789 3,221 18,010 581
2011-08 14,178 3,137 17,315 559
2011-07 11,755 2,732 14,487 467
2011-06 12,925 2,804 15,729 507
2011-05 12,791 2,504 15,295 493
2011-04 13,065 2,711 15,776 509
2011-03 15,562 3,284 18,846 608
2011-02 14,605 3,060 17,665 570
2011-01 15,050 2,833 17,883 577
2010-12 20,307 4,034 24,341 785
2010-11 14,167 2,257 16,424 530
2010-10 15,987 2,493 18,480 596
2010-09 13,057 1,924 14,981 483
2010-08 14,792 2,328 17,120 552
2010-07 14,309 2,101 16,410 529
2010-06 13,506 2,132 15,638 504
2010-05 12,353 1,759 14,112 455
2010-04 13,308 2,613 15,921 514
2010-03 13,268 1,801 15,069 486
2010-02 11,744 1,852 13,596 439
2010-01 11,491 1,523 13,014 420
2009-12 14,086 2,307 16,393 529
2009-11 6,935 1,432 8,367 270
2009-10 6,290 1,385 7,675 248
2009-09 6,673 1,423 8,096 261
2009-08 5,770 1,216 6,986 225
2009-07 5,253 1,005 6,258 202
2009-06 4,886 980 5,866 189
2009-05 3,821 923 4,744 153
2009-04 3,899 946 4,845 156
2009-03 3,506 789 4,295 139
2009-02 3,200 726 3,926 127
2009-01 2,386 571 2,957 95
2008-12 1,924 545 2,469 80
2008-11 1,530 446 1,976 64
2008-10 1,406 416 1,822 59
2008-09 970 320 1,290 42
2008-08 747 242 989 32
2008-07 743 258 1,001 32
Unknown 0 1 1 -
Total 2,191,133 687,754 2,878,887 975

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 1,570,062 515,251 2,085,313 78.28%
0.99 177,045 74,199 251,244 9.43%
1.99 88,814 25,628 114,442 4.30%
2.99 57,758 19,684 77,442 2.91%
3.99 25,088 3,132 28,220 1.06%
4.99 33,298 5,978 39,276 1.47%
5.99 7,635 548 8,183 0.31%
6.99 5,230 979 6,209 0.23%
7.99 4,690 248 4,938 0.19%
8.99 2,892 151 3,043 0.11%
9.99 16,553 2,999 19,552 0.73%
10.99 1,111 153 1,264 0.05%
11.99 1,068 103 1,171 0.04%
12.99 1,450 60 1,510 0.06%
13.99 641 47 688 0.03%
14.99 2,736 194 2,930 0.11%
15.99 466 28 494 0.02%
16.99 528 14 542 0.02%
17.99 311 27 338 0.01%
18.99 381 6 387 0.01%
19.99 4,755 256 5,011 0.19%
20.99 161 28 189 0.01%
21.99 268 3 271 0.01%
22.99 181 7 188 0.01%
23.99 186 8 194 0.01%
24.99 1,273 46 1,319 0.05%
25.99 219 3 222 0.01%
26.99 115 3 118 0.00%
27.99 208 6 214 0.01%
28.99 143 16 159 0.01%
29.99 1,978 73 2,051 0.08%
30.99 87 5 92 0.00%
31.99 74 1 75 0.00%
32.99 87 3 90 0.00%
33.99 98 3 101 0.00%
34.99 289 8 297 0.01%
35.99 90 4 94 0.00%
36.99 53 3 56 0.00%
37.99 109 3 112 0.00%
38.99 67 1 68 0.00%
39.99 830 56 886 0.03%
40.99 53 1 54 0.00%
41.99 64 1 65 0.00%
42.99 50 2 52 0.00%
43.99 31 21 52 0.00%
44.99 178 2 180 0.01%
45.99 20 2 22 0.00%
46.99 27 8 35 0.00%
47.99 37 2 39 0.00%
48.99 71 1 72 0.00%
49.99 1,043 41 1,084 0.04%
54.99 159 3 162 0.01%
59.99 263 5 268 0.01%
64.99 165 4 169 0.01%
69.99 202 8 210 0.01%
74.99 117 3 120 0.00%
79.99 217 4 221 0.01%
84.99 30 2 32 0.00%
89.99 107 6 113 0.00%
94.99 60 4 64 0.00%
99.99 627 87 714 0.03%
109.99 39 2 41 0.00%
119.99 81 4 85 0.00%
124.99 24 1 25 0.00%
129.99 53 3 56 0.00%
139.99 35 2 37 0.00%
149.99 162 4 166 0.01%
159.99 41 2 43 0.00%
169.99 32 1 33 0.00%
174.99 5 1 6 0.00%
179.99 45 1 46 0.00%
189.99 23 1 24 0.00%
199.99 164 16 180 0.01%
209.99 10 1 11 0.00%
219.99 25 1 26 0.00%
229.99 11 1 12 0.00%
239.99 15 1 16 0.00%
249.99 65 1 66 0.00%
299.99 98 7 105 0.00%
349.99 43 3 46 0.00%
399.99 54 1 55 0.00%
449.99 22 0 22 0.00%
499.99 66 0 66 0.00%
599.99 22 0 22 0.00%
699.99 13 0 13 0.00%
799.99 12 0 12 0.00%
899.99 3 0 3 0.00%
999.99 102 6 108 0.00%
Total # apps: 2,013,814 650,232 2,664,046  
Total cost to buy all apps: $2,133,356.48 $323,672.19 $2,457,028.67  
Average App Price $1.06 $0.50 $0.92  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 650,196 24.41%
Business 268,492 10.08%
Education 234,899 8.82%
Lifestyle 229,567 8.62%
Entertainment 168,100 6.31%
Utilities 131,924 4.95%
Travel 106,131 3.98%
Book 79,740 2.99%
Health & Fitness 79,017 2.97%
Food & Drink 75,556 2.84%
Productivity 71,729 2.69%
Music 71,490 2.68%
Sports 61,325 2.30%
Reference 59,944 2.25%
Photo & Video 59,469 2.23%
Finance 59,429 2.23%
News 56,273 2.11%
Social Networking 56,060 2.10%
Medical 51,566 1.94%
Navigation 31,187 1.17%
Shopping 26,234 0.98%
Catalogs 20,274 0.76%
Weather 7,801 0.29%
Graphics & Design 1,875 0.07%
Developer Tools 1,634 0.06%
Photography 1,519 0.06%
Video 1,491 0.06%
Magazines & Newspapers 1,009 0.04%
Newsstand 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Comedy 1 0.00%
Total 2,663,936  
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