App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,442,029

Total Inactive Apps (no longer available for download): 218,819

Total Apps Seen in US App Store: 1,660,848

Number of Active Publishers in the US App Store: 354,946

Count of application submissionsDetails

This Month (Apps): 23,429 ( 937 / day )

This Month (Games): 9,254 ( 370 / day )

This Month (Total): 32,683 ( 1,307 / day )

Application price distributionDetails

Current Average App Price: $1.40

Current Average Game Price: $0.67

Current Average Overall Price: $1.25

Application Category DistributionDetails

Most Popular Categories

  1. Games (302,906 active)
  2. Education (146,169 active)
  3. Business (142,371 active)
  4. Lifestyle (117,397 active)
  5. Entertainment (99,833 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,442,029

Total Inactive Apps (no longer available for download): 218,819

Total Apps Seen in US App Store: 1,660,848

Number of Active Publishers in the US App Store: 354,946

Count of Active Applications By Month
Month # Apps # Games # Total
2014-12 1,139,123 302,906 1,442,029
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2014-12 23,429 9,254 32,683 1,307
2014-11 35,167 12,444 47,611 1,536
2014-10 32,847 11,377 44,224 1,427
2014-09 26,828 10,379 37,207 1,200
2014-08 32,752 13,137 45,889 1,480
2014-07 35,215 12,585 47,800 1,542
2014-06 32,974 11,746 44,720 1,443
2014-05 34,320 12,456 46,776 1,509
2014-04 34,101 13,117 47,218 1,523
2014-03 30,667 13,099 43,766 1,412
2014-02 24,233 7,790 32,023 1,033
2014-01 30,749 7,284 38,033 1,227
2013-12 27,679 9,087 36,766 1,186
2013-11 30,125 8,713 38,838 1,253
2013-10 29,454 7,626 37,080 1,196
2013-09 26,291 6,625 32,916 1,062
2013-08 23,505 6,635 30,140 972
2013-07 26,004 6,600 32,604 1,052
2013-06 23,270 5,316 28,586 922
2013-05 25,665 5,888 31,553 1,018
2013-04 25,072 5,879 30,951 998
2013-03 23,415 5,414 28,829 930
2013-02 21,452 4,605 26,057 841
2013-01 23,328 4,894 28,222 910
2012-12 21,636 5,764 27,400 884
2012-11 26,482 5,528 32,010 1,033
2012-10 19,942 4,129 24,071 776
2012-09 20,900 4,443 25,343 818
2012-08 18,858 4,143 23,001 742
2012-07 14,217 3,172 17,389 561
2012-06 17,424 3,686 21,110 681
2012-05 19,928 4,151 24,079 777
2012-04 18,463 3,966 22,429 724
2012-03 18,767 3,884 22,651 731
2012-02 16,049 3,490 19,539 630
2012-01 16,042 3,380 19,422 627
2011-12 16,741 4,590 21,331 688
2011-11 15,359 3,226 18,585 600
2011-10 14,783 3,296 18,079 583
2011-09 14,620 3,179 17,799 574
2011-08 13,952 3,083 17,035 550
2011-07 11,548 2,695 14,243 459
2011-06 12,723 2,759 15,482 499
2011-05 12,586 2,458 15,044 485
2011-04 12,862 2,647 15,509 500
2011-03 15,458 3,252 18,710 604
2011-02 14,572 3,047 17,619 568
2011-01 15,028 2,820 17,848 576
2010-12 20,277 4,025 24,302 784
2010-11 14,165 2,252 16,417 530
2010-10 15,963 2,488 18,451 595
2010-09 13,043 1,921 14,964 483
2010-08 14,771 2,324 17,095 551
2010-07 14,290 2,095 16,385 529
2010-06 13,486 2,126 15,612 504
2010-05 12,334 1,761 14,095 455
2010-04 13,290 2,610 15,900 513
2010-03 13,251 1,801 15,052 486
2010-02 11,735 1,851 13,586 438
2010-01 11,465 1,519 12,984 419
2009-12 14,066 2,306 16,372 528
2009-11 6,925 1,431 8,356 270
2009-10 6,281 1,380 7,661 247
2009-09 6,664 1,419 8,083 261
2009-08 5,764 1,207 6,971 225
2009-07 5,230 1,005 6,235 201
2009-06 4,877 977 5,854 189
2009-05 3,806 917 4,723 152
2009-04 3,893 942 4,835 156
2009-03 3,498 783 4,281 138
2009-02 3,195 719 3,914 126
2009-01 2,379 570 2,949 95
2008-12 1,921 542 2,463 79
2008-11 1,524 446 1,970 64
2008-10 1,402 414 1,816 59
2008-09 967 319 1,286 41
2008-08 743 242 985 32
2008-07 742 257 999 32
Unknown 0 1 1 -
Total 1,319,429 341,388 1,660,817 708

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 796,968 206,968 1,003,936 69.62%
0.99 144,417 56,371 200,788 13.92%
1.99 68,846 17,968 86,814 6.02%
2.99 39,902 12,717 52,619 3.65%
3.99 18,759 1,992 20,751 1.44%
4.99 24,690 3,554 28,244 1.96%
5.99 6,379 410 6,789 0.47%
6.99 3,972 744 4,716 0.33%
7.99 2,911 154 3,065 0.21%
8.99 2,164 77 2,241 0.16%
9.99 10,864 1,172 12,036 0.83%
10.99 1,142 126 1,268 0.09%
11.99 912 47 959 0.07%
12.99 895 13 908 0.06%
13.99 497 27 524 0.04%
14.99 2,077 98 2,175 0.15%
15.99 317 7 324 0.02%
16.99 550 27 577 0.04%
17.99 258 13 271 0.02%
18.99 375 6 381 0.03%
19.99 3,518 152 3,670 0.25%
20.99 119 7 126 0.01%
21.99 257 31 288 0.02%
22.99 145 8 153 0.01%
23.99 152 2 154 0.01%
24.99 1,006 28 1,034 0.07%
25.99 181 1 182 0.01%
26.99 59 2 61 0.00%
27.99 227 6 233 0.02%
28.99 133 15 148 0.01%
29.99 1,518 39 1,557 0.11%
30.99 70 2 72 0.00%
31.99 34 1 35 0.00%
32.99 41 2 43 0.00%
33.99 149 1 150 0.01%
34.99 243 5 248 0.02%
35.99 62 3 65 0.00%
36.99 34 2 36 0.00%
37.99 105 1 106 0.01%
38.99 71 1 72 0.00%
39.99 534 28 562 0.04%
40.99 17 1 18 0.00%
41.99 24 1 25 0.00%
42.99 36 1 37 0.00%
43.99 17 1 18 0.00%
44.99 138 4 142 0.01%
45.99 18 1 19 0.00%
46.99 48 1 49 0.00%
47.99 25 1 26 0.00%
48.99 66 2 68 0.00%
49.99 720 13 733 0.05%
54.99 127 3 130 0.01%
59.99 224 14 238 0.02%
64.99 132 1 133 0.01%
69.99 105 1 106 0.01%
74.99 94 1 95 0.01%
79.99 174 2 176 0.01%
84.99 25 3 28 0.00%
89.99 92 1 93 0.01%
94.99 31 1 32 0.00%
99.99 457 14 471 0.03%
109.99 25 1 26 0.00%
119.99 86 1 87 0.01%
124.99 8 0 8 0.00%
129.99 49 1 50 0.00%
139.99 41 1 42 0.00%
149.99 126 1 127 0.01%
159.99 47 1 48 0.00%
169.99 25 3 28 0.00%
174.99 7 1 8 0.00%
179.99 29 1 30 0.00%
189.99 18 1 19 0.00%
199.99 115 7 122 0.01%
209.99 7 1 8 0.00%
219.99 29 1 30 0.00%
229.99 7 1 8 0.00%
239.99 5 0 5 0.00%
249.99 45 0 45 0.00%
299.99 94 4 98 0.01%
349.99 32 1 33 0.00%
399.99 34 0 34 0.00%
449.99 20 0 20 0.00%
499.99 46 0 46 0.00%
599.99 16 0 16 0.00%
699.99 8 0 8 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 67 2 69 0.00%
Total # apps: 1,139,123 302,924 1,442,047  
Total cost to buy all apps: $1,596,724.45 $201,766.44 $1,798,490.89  
Average App Price $1.40 $0.67 $1.25  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 302,906 21.01%
Education 146,169 10.14%
Business 142,371 9.87%
Lifestyle 117,397 8.14%
Entertainment 99,833 6.92%
Utilities 74,271 5.15%
Travel 66,812 4.63%
Book 58,535 4.06%
Music 45,543 3.16%
Productivity 40,835 2.83%
Health & Fitness 39,524 2.74%
Sports 38,574 2.67%
Photo & Video 36,247 2.51%
Reference 35,534 2.46%
News 34,691 2.41%
Finance 34,612 2.40%
Food & Drink 33,239 2.31%
Medical 30,041 2.08%
Social Networking 28,001 1.94%
Navigation 17,579 1.22%
Catalogs 10,085 0.70%
Weather 5,229 0.36%
Graphics & Design 1,089 0.08%
Developer Tools 1,000 0.07%
Video 993 0.07%
Photography 910 0.06%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,442,022  
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