App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,694,728

Total Inactive Apps (no longer available for download): 219,501

Total Apps Seen in US App Store: 1,914,229

Number of Active Publishers in the US App Store: 411,352

Count of application submissionsDetails

This Month (Apps): 1 ( 1 / day )

This Month (Games): 0 ( 0 / day )

This Month (Total): 1 ( 1 / day )

Application price distributionDetails

Current Average App Price: $1.27

Current Average Game Price: $0.63

Current Average Overall Price: $1.13

Application Category DistributionDetails

Most Popular Categories

  1. Games (368,848 active)
  2. Business (174,944 active)
  3. Education (166,100 active)
  4. Lifestyle (145,049 active)
  5. Entertainment (112,022 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,694,728

Total Inactive Apps (no longer available for download): 219,501

Total Apps Seen in US App Store: 1,914,229

Number of Active Publishers in the US App Store: 411,352

Count of Active Applications By Month
Month # Apps # Games # Total
2015-06 0 0 0
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2015-06 1 0 1 1
2015-05 39,717 13,804 53,521 1,784
2015-04 34,883 12,183 47,066 1,569
2015-03 34,768 12,197 46,965 1,566
2015-02 31,724 11,274 42,998 1,433
2015-01 35,350 12,005 47,355 1,579
2014-12 30,931 13,018 43,949 1,465
2014-11 35,236 12,466 47,702 1,590
2014-10 32,869 11,382 44,251 1,475
2014-09 26,854 10,388 37,242 1,241
2014-08 32,773 13,148 45,921 1,531
2014-07 35,239 12,596 47,835 1,595
2014-06 33,017 11,748 44,765 1,492
2014-05 34,357 12,466 46,823 1,561
2014-04 34,158 13,125 47,283 1,576
2014-03 30,713 13,113 43,826 1,461
2014-02 24,276 7,796 32,072 1,069
2014-01 30,794 7,290 38,084 1,269
2013-12 27,756 9,111 36,867 1,229
2013-11 30,176 8,727 38,903 1,297
2013-10 29,503 7,640 37,143 1,238
2013-09 26,350 6,638 32,988 1,100
2013-08 23,557 6,647 30,204 1,007
2013-07 26,070 6,609 32,679 1,089
2013-06 23,359 5,325 28,684 956
2013-05 25,811 5,908 31,719 1,057
2013-04 25,191 5,906 31,097 1,037
2013-03 23,564 5,438 29,002 967
2013-02 21,545 4,619 26,164 872
2013-01 23,429 4,910 28,339 945
2012-12 21,733 5,790 27,523 917
2012-11 26,568 5,549 32,117 1,071
2012-10 19,990 4,138 24,128 804
2012-09 20,972 4,463 25,435 848
2012-08 18,919 4,159 23,078 769
2012-07 14,275 3,183 17,458 582
2012-06 17,501 3,712 21,213 707
2012-05 20,034 4,171 24,205 807
2012-04 18,555 3,991 22,546 752
2012-03 18,887 3,916 22,803 760
2012-02 16,136 3,509 19,645 655
2012-01 16,127 3,400 19,527 651
2011-12 16,817 4,618 21,435 715
2011-11 15,431 3,245 18,676 623
2011-10 14,853 3,319 18,172 606
2011-09 14,705 3,192 17,897 597
2011-08 14,047 3,108 17,155 572
2011-07 11,632 2,710 14,342 478
2011-06 12,813 2,777 15,590 520
2011-05 12,681 2,478 15,159 505
2011-04 12,952 2,672 15,624 521
2011-03 15,505 3,259 18,764 625
2011-02 14,578 3,049 17,627 588
2011-01 15,031 2,823 17,854 595
2010-12 20,286 4,026 24,312 810
2010-11 14,169 2,252 16,421 547
2010-10 15,971 2,490 18,461 615
2010-09 13,044 1,924 14,968 499
2010-08 14,775 2,326 17,101 570
2010-07 14,297 2,098 16,395 547
2010-06 13,491 2,127 15,618 521
2010-05 12,338 1,763 14,101 470
2010-04 13,300 2,612 15,912 530
2010-03 13,257 1,800 15,057 502
2010-02 11,739 1,852 13,591 453
2010-01 11,471 1,520 12,991 433
2009-12 14,076 2,307 16,383 546
2009-11 6,930 1,431 8,361 279
2009-10 6,287 1,380 7,667 256
2009-09 6,669 1,419 8,088 270
2009-08 5,767 1,208 6,975 233
2009-07 5,248 1,005 6,253 208
2009-06 4,879 978 5,857 195
2009-05 3,816 921 4,737 158
2009-04 3,897 944 4,841 161
2009-03 3,503 783 4,286 143
2009-02 3,197 720 3,917 131
2009-01 2,380 571 2,951 98
2008-12 1,923 543 2,466 82
2008-11 1,527 446 1,973 66
2008-10 1,404 414 1,818 61
2008-09 968 319 1,287 43
2008-08 745 243 988 33
2008-07 743 257 1,000 33
Unknown 0 1 1 -
Total 1,506,810 407,388 1,914,198 757

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 964,107 262,803 1,226,910 72.40%
0.99 152,172 61,246 213,418 12.59%
1.99 72,881 19,505 92,386 5.45%
2.99 42,847 15,313 58,160 3.43%
3.99 20,341 2,209 22,550 1.33%
4.99 25,819 4,027 29,846 1.76%
5.99 6,664 442 7,106 0.42%
6.99 4,225 793 5,018 0.30%
7.99 3,006 158 3,164 0.19%
8.99 2,189 104 2,293 0.14%
9.99 11,786 1,390 13,176 0.78%
10.99 1,048 122 1,170 0.07%
11.99 953 56 1,009 0.06%
12.99 755 19 774 0.05%
13.99 545 41 586 0.03%
14.99 2,209 101 2,310 0.14%
15.99 371 12 383 0.02%
16.99 458 11 469 0.03%
17.99 274 22 296 0.02%
18.99 356 4 360 0.02%
19.99 3,747 172 3,919 0.23%
20.99 118 11 129 0.01%
21.99 222 24 246 0.01%
22.99 159 4 163 0.01%
23.99 160 2 162 0.01%
24.99 1,087 34 1,121 0.07%
25.99 178 1 179 0.01%
26.99 78 2 80 0.00%
27.99 192 5 197 0.01%
28.99 122 16 138 0.01%
29.99 1,662 40 1,702 0.10%
30.99 69 2 71 0.00%
31.99 46 1 47 0.00%
32.99 53 3 56 0.00%
33.99 118 2 120 0.01%
34.99 255 5 260 0.02%
35.99 75 1 76 0.00%
36.99 33 2 35 0.00%
37.99 98 1 99 0.01%
38.99 56 1 57 0.00%
39.99 568 25 593 0.03%
40.99 32 1 33 0.00%
41.99 23 1 24 0.00%
42.99 36 1 37 0.00%
43.99 16 1 17 0.00%
44.99 137 4 141 0.01%
45.99 19 1 20 0.00%
46.99 20 1 21 0.00%
47.99 27 1 28 0.00%
48.99 62 3 65 0.00%
49.99 801 20 821 0.05%
54.99 121 4 125 0.01%
59.99 221 3 224 0.01%
64.99 134 1 135 0.01%
69.99 144 1 145 0.01%
74.99 92 2 94 0.01%
79.99 178 3 181 0.01%
84.99 24 3 27 0.00%
89.99 81 6 87 0.01%
94.99 47 1 48 0.00%
99.99 536 25 561 0.03%
109.99 27 1 28 0.00%
119.99 72 2 74 0.00%
124.99 10 0 10 0.00%
129.99 45 1 46 0.00%
139.99 35 1 36 0.00%
149.99 133 4 137 0.01%
159.99 36 1 37 0.00%
169.99 26 1 27 0.00%
174.99 4 2 6 0.00%
179.99 49 1 50 0.00%
189.99 18 1 19 0.00%
199.99 128 9 137 0.01%
209.99 7 1 8 0.00%
219.99 27 1 28 0.00%
229.99 7 1 8 0.00%
239.99 11 1 12 0.00%
249.99 49 1 50 0.00%
299.99 87 10 97 0.01%
349.99 26 5 31 0.00%
399.99 35 0 35 0.00%
449.99 21 0 21 0.00%
499.99 51 0 51 0.00%
599.99 14 0 14 0.00%
699.99 20 0 20 0.00%
799.99 12 0 12 0.00%
899.99 3 0 3 0.00%
999.99 74 4 78 0.00%
Total # apps: 1,325,880 368,863 1,694,743  
Total cost to buy all apps: $1,689,947.27 $232,228.40 $1,922,175.67  
Average App Price $1.27 $0.63 $1.13  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 368,848 21.76%
Business 174,944 10.32%
Education 166,100 9.80%
Lifestyle 145,049 8.56%
Entertainment 112,022 6.61%
Utilities 85,683 5.06%
Travel 75,055 4.43%
Book 62,447 3.68%
Music 51,779 3.06%
Productivity 47,506 2.80%
Health & Fitness 47,500 2.80%
Sports 44,058 2.60%
Food & Drink 42,220 2.49%
Photo & Video 41,306 2.44%
Finance 39,982 2.36%
Reference 39,707 2.34%
News 39,437 2.33%
Medical 34,776 2.05%
Social Networking 34,339 2.03%
Navigation 19,616 1.16%
Catalogs 12,581 0.74%
Weather 5,770 0.34%
Graphics & Design 1,089 0.06%
Developer Tools 1,000 0.06%
Video 993 0.06%
Photography 910 0.05%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,694,719  
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