App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,550,166

Total Inactive Apps (no longer available for download): 216,579

Total Apps Seen in US App Store: 1,766,745

Number of Active Publishers in the US App Store: 378,470

Count of application submissionsDetails

This Month (Apps): 344 ( 172 / day )

This Month (Games): 262 ( 131 / day )

This Month (Total): 606 ( 303 / day )

Application price distributionDetails

Current Average App Price: $1.35

Current Average Game Price: $0.65

Current Average Overall Price: $1.20

Application Category DistributionDetails

Most Popular Categories

  1. Games (331,359 active)
  2. Business (156,793 active)
  3. Education (154,721 active)
  4. Lifestyle (128,689 active)
  5. Entertainment (105,191 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,550,166

Total Inactive Apps (no longer available for download): 216,579

Total Apps Seen in US App Store: 1,766,745

Number of Active Publishers in the US App Store: 378,470

Count of Active Applications By Month
Month # Apps # Games # Total
2015-03 1,218,808 331,358 1,550,166
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2015-03 344 262 606 303
2015-02 32,421 11,414 43,835 1,414
2015-01 35,663 12,035 47,698 1,539
2014-12 30,878 13,002 43,880 1,415
2014-11 35,212 12,457 47,669 1,538
2014-10 32,865 11,378 44,243 1,427
2014-09 26,847 10,383 37,230 1,201
2014-08 32,765 13,145 45,910 1,481
2014-07 35,230 12,591 47,821 1,543
2014-06 33,000 11,751 44,751 1,444
2014-05 34,341 12,461 46,802 1,510
2014-04 34,130 13,117 47,247 1,524
2014-03 30,690 13,104 43,794 1,413
2014-02 24,265 7,794 32,059 1,034
2014-01 30,782 7,288 38,070 1,228
2013-12 27,743 9,106 36,849 1,189
2013-11 30,145 8,723 38,868 1,254
2013-10 29,486 7,634 37,120 1,197
2013-09 26,328 6,640 32,968 1,063
2013-08 23,534 6,642 30,176 973
2013-07 26,034 6,607 32,641 1,053
2013-06 23,308 5,323 28,631 924
2013-05 25,737 5,904 31,641 1,021
2013-04 25,134 5,896 31,030 1,001
2013-03 23,492 5,433 28,925 933
2013-02 21,506 4,617 26,123 843
2013-01 23,390 4,907 28,297 913
2012-12 21,704 5,783 27,487 887
2012-11 26,541 5,539 32,080 1,035
2012-10 19,974 4,134 24,108 778
2012-09 20,941 4,451 25,392 819
2012-08 18,899 4,153 23,052 744
2012-07 14,250 3,177 17,427 562
2012-06 17,469 3,700 21,169 683
2012-05 19,969 4,165 24,134 779
2012-04 18,520 3,976 22,496 726
2012-03 18,832 3,901 22,733 733
2012-02 16,102 3,496 19,598 632
2012-01 16,109 3,397 19,506 629
2011-12 16,798 4,602 21,400 690
2011-11 15,406 3,241 18,647 602
2011-10 14,826 3,312 18,138 585
2011-09 14,675 3,188 17,863 576
2011-08 14,015 3,096 17,111 552
2011-07 11,615 2,707 14,322 462
2011-06 12,771 2,769 15,540 501
2011-05 12,646 2,469 15,115 488
2011-04 12,914 2,663 15,577 502
2011-03 15,488 3,256 18,744 605
2011-02 14,577 3,049 17,626 569
2011-01 15,032 2,820 17,852 576
2010-12 20,285 4,025 24,310 784
2010-11 14,168 2,252 16,420 530
2010-10 15,969 2,489 18,458 595
2010-09 13,045 1,922 14,967 483
2010-08 14,774 2,324 17,098 552
2010-07 14,297 2,096 16,393 529
2010-06 13,489 2,127 15,616 504
2010-05 12,335 1,762 14,097 455
2010-04 13,295 2,612 15,907 513
2010-03 13,253 1,800 15,053 486
2010-02 11,738 1,851 13,589 438
2010-01 11,467 1,520 12,987 419
2009-12 14,069 2,307 16,376 528
2009-11 6,929 1,431 8,360 270
2009-10 6,283 1,380 7,663 247
2009-09 6,667 1,419 8,086 261
2009-08 5,765 1,208 6,973 225
2009-07 5,245 1,005 6,250 202
2009-06 4,879 978 5,857 189
2009-05 3,815 920 4,735 153
2009-04 3,895 943 4,838 156
2009-03 3,502 783 4,285 138
2009-02 3,197 719 3,916 126
2009-01 2,380 571 2,951 95
2008-12 1,921 542 2,463 79
2008-11 1,527 446 1,973 64
2008-10 1,403 414 1,817 59
2008-09 968 319 1,287 42
2008-08 745 243 988 32
2008-07 743 257 1,000 32
Unknown 0 1 1 -
Total 1,397,391 369,324 1,766,715 726

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 866,367 230,401 1,096,768 70.75%
0.99 148,645 58,852 207,497 13.39%
1.99 70,789 18,584 89,373 5.77%
2.99 41,274 14,123 55,397 3.57%
3.99 19,949 2,133 22,082 1.42%
4.99 25,123 3,754 28,877 1.86%
5.99 6,542 423 6,965 0.45%
6.99 4,090 757 4,847 0.31%
7.99 2,976 142 3,118 0.20%
8.99 2,124 85 2,209 0.14%
9.99 11,309 1,279 12,588 0.81%
10.99 1,044 122 1,166 0.08%
11.99 935 47 982 0.06%
12.99 923 15 938 0.06%
13.99 475 30 505 0.03%
14.99 2,158 101 2,259 0.15%
15.99 335 14 349 0.02%
16.99 515 32 547 0.04%
17.99 267 15 282 0.02%
18.99 368 6 374 0.02%
19.99 3,646 170 3,816 0.25%
20.99 119 7 126 0.01%
21.99 223 29 252 0.02%
22.99 145 8 153 0.01%
23.99 145 2 147 0.01%
24.99 1,034 30 1,064 0.07%
25.99 180 1 181 0.01%
26.99 64 2 66 0.00%
27.99 221 7 228 0.01%
28.99 131 17 148 0.01%
29.99 1,655 42 1,697 0.11%
30.99 69 2 71 0.00%
31.99 36 1 37 0.00%
32.99 46 2 48 0.00%
33.99 119 1 120 0.01%
34.99 257 5 262 0.02%
35.99 77 3 80 0.01%
36.99 36 2 38 0.00%
37.99 101 1 102 0.01%
38.99 59 1 60 0.00%
39.99 550 28 578 0.04%
40.99 20 1 21 0.00%
41.99 24 1 25 0.00%
42.99 36 1 37 0.00%
43.99 17 1 18 0.00%
44.99 136 4 140 0.01%
45.99 18 1 19 0.00%
46.99 21 1 22 0.00%
47.99 28 1 29 0.00%
48.99 72 2 74 0.00%
49.99 776 14 790 0.05%
54.99 127 3 130 0.01%
59.99 218 7 225 0.01%
64.99 131 1 132 0.01%
69.99 138 1 139 0.01%
74.99 95 1 96 0.01%
79.99 175 2 177 0.01%
84.99 26 3 29 0.00%
89.99 82 2 84 0.01%
94.99 45 1 46 0.00%
99.99 512 18 530 0.03%
109.99 26 1 27 0.00%
119.99 76 1 77 0.00%
124.99 7 0 7 0.00%
129.99 43 1 44 0.00%
139.99 38 1 39 0.00%
149.99 121 1 122 0.01%
159.99 36 1 37 0.00%
169.99 23 1 24 0.00%
174.99 8 1 9 0.00%
179.99 42 1 43 0.00%
189.99 16 1 17 0.00%
199.99 122 8 130 0.01%
209.99 7 1 8 0.00%
219.99 28 1 29 0.00%
229.99 6 1 7 0.00%
239.99 4 1 5 0.00%
249.99 47 1 48 0.00%
299.99 93 4 97 0.01%
349.99 33 3 36 0.00%
399.99 38 0 38 0.00%
449.99 19 0 19 0.00%
499.99 45 0 45 0.00%
599.99 15 0 15 0.00%
699.99 10 0 10 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 73 3 76 0.00%
Total # apps: 1,218,808 331,375 1,550,183  
Total cost to buy all apps: $1,644,657.59 $215,440.26 $1,860,097.85  
Average App Price $1.35 $0.65 $1.20  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 331,359 21.38%
Business 156,793 10.11%
Education 154,721 9.98%
Lifestyle 128,689 8.30%
Entertainment 105,191 6.79%
Utilities 79,107 5.10%
Travel 70,078 4.52%
Book 60,660 3.91%
Music 48,256 3.11%
Productivity 43,702 2.82%
Health & Fitness 42,778 2.76%
Sports 40,984 2.64%
Photo & Video 38,502 2.48%
Reference 37,317 2.41%
Finance 36,981 2.39%
News 36,732 2.37%
Food & Drink 36,504 2.35%
Medical 32,000 2.06%
Social Networking 30,662 1.98%
Navigation 18,578 1.20%
Catalogs 11,091 0.72%
Weather 5,479 0.35%
Graphics & Design 1,089 0.07%
Developer Tools 1,000 0.06%
Video 993 0.06%
Photography 910 0.06%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,550,158  
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