App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,309,421

Total Inactive Apps (no longer available for download): 222,303

Total Apps Seen in US App Store: 1,531,724

Number of Active Publishers in the US App Store: 325,061

Count of application submissionsDetails

This Month (Apps): 209 ( 105 / day )

This Month (Games): 122 ( 61 / day )

This Month (Total): 331 ( 166 / day )

Application price distributionDetails

Current Average App Price: $1.48

Current Average Game Price: $0.70

Current Average Overall Price: $1.32

Application Category DistributionDetails

Most Popular Categories

  1. Games (268,224 active)
  2. Education (135,379 active)
  3. Business (123,866 active)
  4. Lifestyle (105,038 active)
  5. Entertainment (93,036 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,309,421

Total Inactive Apps (no longer available for download): 222,303

Total Apps Seen in US App Store: 1,531,724

Number of Active Publishers in the US App Store: 325,061

Count of Active Applications By Month
Month # Apps # Games # Total
2014-10 1,041,233 268,188 1,309,421
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2014-10 209 122 331 166
2014-09 25,678 10,048 35,726 1,152
2014-08 32,682 13,125 45,807 1,478
2014-07 35,144 12,576 47,720 1,539
2014-06 32,912 11,730 44,642 1,440
2014-05 34,277 12,444 46,721 1,507
2014-04 34,060 13,111 47,171 1,522
2014-03 30,645 13,095 43,740 1,411
2014-02 24,206 7,771 31,977 1,032
2014-01 30,719 7,278 37,997 1,226
2013-12 27,613 9,046 36,659 1,183
2013-11 30,047 8,689 38,736 1,250
2013-10 29,379 7,601 36,980 1,193
2013-09 26,240 6,620 32,860 1,060
2013-08 23,461 6,619 30,080 970
2013-07 25,948 6,582 32,530 1,049
2013-06 23,238 5,308 28,546 921
2013-05 25,596 5,876 31,472 1,015
2013-04 24,975 5,864 30,839 995
2013-03 23,337 5,388 28,725 927
2013-02 21,379 4,595 25,974 838
2013-01 23,259 4,884 28,143 908
2012-12 21,543 5,752 27,295 880
2012-11 26,359 5,509 31,868 1,028
2012-10 19,882 4,117 23,999 774
2012-09 20,811 4,436 25,247 814
2012-08 18,812 4,136 22,948 740
2012-07 14,177 3,168 17,345 560
2012-06 17,356 3,672 21,028 678
2012-05 19,824 4,135 23,959 773
2012-04 18,371 3,940 22,311 720
2012-03 18,684 3,873 22,557 728
2012-02 15,976 3,478 19,454 628
2012-01 15,981 3,363 19,344 624
2011-12 16,652 4,571 21,223 685
2011-11 15,278 3,216 18,494 597
2011-10 14,728 3,281 18,009 581
2011-09 14,552 3,167 17,719 572
2011-08 13,885 3,068 16,953 547
2011-07 11,491 2,687 14,178 457
2011-06 12,667 2,751 15,418 497
2011-05 12,517 2,447 14,964 483
2011-04 12,796 2,631 15,427 498
2011-03 15,431 3,249 18,680 603
2011-02 14,569 3,044 17,613 568
2011-01 15,022 2,819 17,841 576
2010-12 20,270 4,024 24,294 784
2010-11 14,160 2,252 16,412 529
2010-10 15,961 2,485 18,446 595
2010-09 13,039 1,917 14,956 482
2010-08 14,764 2,323 17,087 551
2010-07 14,288 2,095 16,383 528
2010-06 13,484 2,126 15,610 504
2010-05 12,335 1,758 14,093 455
2010-04 13,290 2,607 15,897 513
2010-03 13,247 1,800 15,047 485
2010-02 11,734 1,851 13,585 438
2010-01 11,464 1,519 12,983 419
2009-12 14,060 2,306 16,366 528
2009-11 6,924 1,430 8,354 269
2009-10 6,281 1,380 7,661 247
2009-09 6,658 1,420 8,078 261
2009-08 5,765 1,206 6,971 225
2009-07 5,229 1,005 6,234 201
2009-06 4,876 977 5,853 189
2009-05 3,804 917 4,721 152
2009-04 3,891 942 4,833 156
2009-03 3,498 782 4,280 138
2009-02 3,194 719 3,913 126
2009-01 2,378 570 2,948 95
2008-12 1,921 542 2,463 79
2008-11 1,523 446 1,969 64
2008-10 1,402 414 1,816 59
2008-09 966 319 1,285 41
2008-08 742 242 984 32
2008-07 742 257 999 32
Unknown 0 1 1 -
Total 1,224,258 307,514 1,531,772 671

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 711,108 179,096 890,204 67.98%
0.99 138,877 53,022 191,899 14.66%
1.99 66,354 16,863 83,217 6.36%
2.99 38,596 10,770 49,366 3.77%
3.99 18,266 1,875 20,141 1.54%
4.99 23,650 3,421 27,071 2.07%
5.99 6,380 369 6,749 0.52%
6.99 3,959 724 4,683 0.36%
7.99 2,821 131 2,952 0.23%
8.99 2,106 80 2,186 0.17%
9.99 10,499 1,043 11,542 0.88%
10.99 1,109 119 1,228 0.09%
11.99 904 47 951 0.07%
12.99 874 14 888 0.07%
13.99 478 27 505 0.04%
14.99 2,005 103 2,108 0.16%
15.99 328 15 343 0.03%
16.99 508 25 533 0.04%
17.99 229 11 240 0.02%
18.99 368 6 374 0.03%
19.99 3,441 188 3,629 0.28%
20.99 101 7 108 0.01%
21.99 226 31 257 0.02%
22.99 111 9 120 0.01%
23.99 132 2 134 0.01%
24.99 978 29 1,007 0.08%
25.99 170 1 171 0.01%
26.99 51 1 52 0.00%
27.99 222 6 228 0.02%
28.99 125 15 140 0.01%
29.99 1,534 36 1,570 0.12%
30.99 70 1 71 0.01%
31.99 33 1 34 0.00%
32.99 43 3 46 0.00%
33.99 160 1 161 0.01%
34.99 245 4 249 0.02%
35.99 63 3 66 0.01%
36.99 32 2 34 0.00%
37.99 101 1 102 0.01%
38.99 66 1 67 0.01%
39.99 527 31 558 0.04%
40.99 18 1 19 0.00%
41.99 23 2 25 0.00%
42.99 34 0 34 0.00%
43.99 16 0 16 0.00%
44.99 135 4 139 0.01%
45.99 17 1 18 0.00%
46.99 20 1 21 0.00%
47.99 28 1 29 0.00%
48.99 64 1 65 0.00%
49.99 732 14 746 0.06%
54.99 130 5 135 0.01%
59.99 185 3 188 0.01%
64.99 136 2 138 0.01%
69.99 105 1 106 0.01%
74.99 89 1 90 0.01%
79.99 184 1 185 0.01%
84.99 26 3 29 0.00%
89.99 92 1 93 0.01%
94.99 27 1 28 0.00%
99.99 463 22 485 0.04%
109.99 38 0 38 0.00%
119.99 77 1 78 0.01%
124.99 8 0 8 0.00%
129.99 41 1 42 0.00%
139.99 35 1 36 0.00%
149.99 109 1 110 0.01%
159.99 48 1 49 0.00%
169.99 25 3 28 0.00%
174.99 4 1 5 0.00%
179.99 30 1 31 0.00%
189.99 18 1 19 0.00%
199.99 113 9 122 0.01%
209.99 7 0 7 0.00%
219.99 24 1 25 0.00%
229.99 7 1 8 0.00%
239.99 4 0 4 0.00%
249.99 43 0 43 0.00%
299.99 89 3 92 0.01%
349.99 31 1 32 0.00%
399.99 32 0 32 0.00%
449.99 18 0 18 0.00%
499.99 40 0 40 0.00%
599.99 14 0 14 0.00%
699.99 8 0 8 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 67 2 69 0.01%
Total # apps: 1,041,318 268,227 1,309,545  
Total cost to buy all apps: $1,545,416.90 $188,246.69 $1,733,663.59  
Average App Price $1.48 $0.70 $1.32  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 268,224 20.48%
Education 135,379 10.34%
Business 123,866 9.46%
Lifestyle 105,038 8.02%
Entertainment 93,036 7.11%
Utilities 68,244 5.21%
Travel 62,548 4.78%
Book 55,858 4.27%
Music 42,246 3.23%
Productivity 37,588 2.87%
Health & Fitness 35,798 2.73%
Sports 35,683 2.73%
Reference 33,469 2.56%
Photo & Video 33,418 2.55%
News 31,815 2.43%
Finance 31,650 2.42%
Food & Drink 28,746 2.20%
Medical 27,632 2.11%
Social Networking 24,888 1.90%
Navigation 16,583 1.27%
Catalogs 9,084 0.69%
Weather 4,903 0.37%
Graphics & Design 1,072 0.08%
Developer Tools 983 0.08%
Video 974 0.07%
Photography 891 0.07%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,309,618  
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