App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,648,630

Total Inactive Apps (no longer available for download): 220,037

Total Apps Seen in US App Store: 1,868,667

Number of Active Publishers in the US App Store: 401,187

Count of application submissionsDetails

This Month (Apps): 4,855 ( 809 / day )

This Month (Games): 1,952 ( 325 / day )

This Month (Total): 6,807 ( 1,135 / day )

Application price distributionDetails

Current Average App Price: $1.30

Current Average Game Price: $0.63

Current Average Overall Price: $1.15

Application Category DistributionDetails

Most Popular Categories

  1. Games (357,140 active)
  2. Business (169,333 active)
  3. Education (162,585 active)
  4. Lifestyle (139,803 active)
  5. Entertainment (109,766 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,648,630

Total Inactive Apps (no longer available for download): 220,037

Total Apps Seen in US App Store: 1,868,667

Number of Active Publishers in the US App Store: 401,187

Count of Active Applications By Month
Month # Apps # Games # Total
2015-05 1,291,490 357,140 1,648,630
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2015-05 4,855 1,952 6,807 1,135
2015-04 36,235 12,542 48,777 1,573
2015-03 34,732 12,193 46,925 1,514
2015-02 31,719 11,274 42,993 1,387
2015-01 35,349 12,003 47,352 1,527
2014-12 30,926 13,015 43,941 1,417
2014-11 35,235 12,464 47,699 1,539
2014-10 32,869 11,381 44,250 1,427
2014-09 26,852 10,387 37,239 1,201
2014-08 32,770 13,147 45,917 1,481
2014-07 35,236 12,593 47,829 1,543
2014-06 33,015 11,748 44,763 1,444
2014-05 34,351 12,463 46,814 1,510
2014-04 34,152 13,124 47,276 1,525
2014-03 30,710 13,112 43,822 1,414
2014-02 24,273 7,794 32,067 1,034
2014-01 30,790 7,288 38,078 1,228
2013-12 27,749 9,111 36,860 1,189
2013-11 30,165 8,725 38,890 1,255
2013-10 29,498 7,638 37,136 1,198
2013-09 26,341 6,639 32,980 1,064
2013-08 23,549 6,646 30,195 974
2013-07 26,051 6,609 32,660 1,054
2013-06 23,323 5,323 28,646 924
2013-05 25,773 5,908 31,681 1,022
2013-04 25,171 5,901 31,072 1,002
2013-03 23,555 5,440 28,995 935
2013-02 21,532 4,619 26,151 844
2013-01 23,417 4,910 28,327 914
2012-12 21,727 5,786 27,513 888
2012-11 26,564 5,547 32,111 1,036
2012-10 19,988 4,137 24,125 778
2012-09 20,964 4,459 25,423 820
2012-08 18,914 4,159 23,073 744
2012-07 14,265 3,179 17,444 563
2012-06 17,491 3,704 21,195 684
2012-05 20,019 4,170 24,189 780
2012-04 18,546 3,989 22,535 727
2012-03 18,877 3,909 22,786 735
2012-02 16,131 3,505 19,636 633
2012-01 16,122 3,399 19,521 630
2011-12 16,815 4,615 21,430 691
2011-11 15,419 3,243 18,662 602
2011-10 14,847 3,318 18,165 586
2011-09 14,696 3,191 17,887 577
2011-08 14,038 3,102 17,140 553
2011-07 11,627 2,709 14,336 462
2011-06 12,801 2,774 15,575 502
2011-05 12,669 2,475 15,144 489
2011-04 12,940 2,668 15,608 503
2011-03 15,504 3,258 18,762 605
2011-02 14,578 3,049 17,627 569
2011-01 15,031 2,822 17,853 576
2010-12 20,286 4,026 24,312 784
2010-11 14,168 2,252 16,420 530
2010-10 15,970 2,490 18,460 595
2010-09 13,045 1,923 14,968 483
2010-08 14,773 2,326 17,099 552
2010-07 14,297 2,098 16,395 529
2010-06 13,491 2,127 15,618 504
2010-05 12,338 1,763 14,101 455
2010-04 13,295 2,612 15,907 513
2010-03 13,255 1,800 15,055 486
2010-02 11,738 1,852 13,590 438
2010-01 11,467 1,520 12,987 419
2009-12 14,075 2,307 16,382 528
2009-11 6,930 1,431 8,361 270
2009-10 6,286 1,380 7,666 247
2009-09 6,669 1,419 8,088 261
2009-08 5,767 1,208 6,975 225
2009-07 5,247 1,005 6,252 202
2009-06 4,879 978 5,857 189
2009-05 3,815 921 4,736 153
2009-04 3,896 944 4,840 156
2009-03 3,502 783 4,285 138
2009-02 3,198 719 3,917 126
2009-01 2,380 571 2,951 95
2008-12 1,923 543 2,466 80
2008-11 1,527 446 1,973 64
2008-10 1,403 414 1,817 59
2008-09 968 319 1,287 42
2008-08 745 243 988 32
2008-07 743 257 1,000 32
Unknown 0 1 1 -
Total 1,472,842 395,794 1,868,636 749

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 932,924 252,692 1,185,616 71.92%
0.99 150,630 60,437 211,067 12.80%
1.99 72,080 19,263 91,343 5.54%
2.99 42,294 14,962 57,256 3.47%
3.99 20,241 2,178 22,419 1.36%
4.99 25,740 3,927 29,667 1.80%
5.99 6,629 442 7,071 0.43%
6.99 4,181 779 4,960 0.30%
7.99 2,943 147 3,090 0.19%
8.99 2,162 111 2,273 0.14%
9.99 11,698 1,378 13,076 0.79%
10.99 1,062 122 1,184 0.07%
11.99 942 53 995 0.06%
12.99 951 16 967 0.06%
13.99 495 40 535 0.03%
14.99 2,201 99 2,300 0.14%
15.99 368 12 380 0.02%
16.99 514 12 526 0.03%
17.99 273 20 293 0.02%
18.99 356 4 360 0.02%
19.99 3,740 169 3,909 0.24%
20.99 129 10 139 0.01%
21.99 224 24 248 0.02%
22.99 144 5 149 0.01%
23.99 148 2 150 0.01%
24.99 1,095 35 1,130 0.07%
25.99 183 1 184 0.01%
26.99 71 2 73 0.00%
27.99 205 6 211 0.01%
28.99 126 16 142 0.01%
29.99 1,649 36 1,685 0.10%
30.99 70 2 72 0.00%
31.99 44 1 45 0.00%
32.99 54 3 57 0.00%
33.99 119 1 120 0.01%
34.99 250 5 255 0.02%
35.99 72 2 74 0.00%
36.99 34 2 36 0.00%
37.99 96 1 97 0.01%
38.99 55 1 56 0.00%
39.99 574 25 599 0.04%
40.99 34 1 35 0.00%
41.99 23 1 24 0.00%
42.99 36 1 37 0.00%
43.99 14 1 15 0.00%
44.99 135 4 139 0.01%
45.99 19 1 20 0.00%
46.99 22 1 23 0.00%
47.99 22 1 23 0.00%
48.99 62 2 64 0.00%
49.99 782 19 801 0.05%
54.99 123 3 126 0.01%
59.99 221 3 224 0.01%
64.99 136 1 137 0.01%
69.99 142 1 143 0.01%
74.99 90 1 91 0.01%
79.99 176 2 178 0.01%
84.99 24 3 27 0.00%
89.99 79 2 81 0.00%
94.99 46 3 49 0.00%
99.99 526 23 549 0.03%
109.99 27 1 28 0.00%
119.99 71 1 72 0.00%
124.99 8 0 8 0.00%
129.99 42 1 43 0.00%
139.99 34 1 35 0.00%
149.99 127 1 128 0.01%
159.99 41 1 42 0.00%
169.99 27 1 28 0.00%
174.99 5 1 6 0.00%
179.99 48 1 49 0.00%
189.99 18 1 19 0.00%
199.99 127 10 137 0.01%
209.99 9 1 10 0.00%
219.99 26 1 27 0.00%
229.99 6 1 7 0.00%
239.99 5 1 6 0.00%
249.99 48 2 50 0.00%
299.99 91 5 96 0.01%
349.99 26 3 29 0.00%
399.99 36 0 36 0.00%
449.99 22 0 22 0.00%
499.99 50 0 50 0.00%
599.99 14 0 14 0.00%
699.99 20 0 20 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 70 4 74 0.00%
Total # apps: 1,291,490 357,155 1,648,645  
Total cost to buy all apps: $1,675,836.34 $225,596.37 $1,901,432.71  
Average App Price $1.30 $0.63 $1.15  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 357,140 21.66%
Business 169,333 10.27%
Education 162,585 9.86%
Lifestyle 139,803 8.48%
Entertainment 109,766 6.66%
Utilities 83,510 5.07%
Travel 73,566 4.46%
Book 61,604 3.74%
Music 50,526 3.06%
Productivity 46,222 2.80%
Health & Fitness 46,010 2.79%
Sports 43,147 2.62%
Photo & Video 40,435 2.45%
Food & Drink 40,216 2.44%
Finance 39,060 2.37%
Reference 38,828 2.36%
News 38,611 2.34%
Medical 33,928 2.06%
Social Networking 33,242 2.02%
Navigation 19,257 1.17%
Catalogs 12,149 0.74%
Weather 5,689 0.35%
Graphics & Design 1,089 0.07%
Developer Tools 1,000 0.06%
Video 993 0.06%
Photography 910 0.06%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,648,621  
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