App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,351,988

Total Inactive Apps (no longer available for download): 221,093

Total Apps Seen in US App Store: 1,573,081

Number of Active Publishers in the US App Store: 334,889

Count of application submissionsDetails

This Month (Apps): 29,311 ( 977 / day )

This Month (Games): 9,840 ( 328 / day )

This Month (Total): 39,151 ( 1,305 / day )

Application price distributionDetails

Current Average App Price: $1.46

Current Average Game Price: $0.69

Current Average Overall Price: $1.30

Application Category DistributionDetails

Most Popular Categories

  1. Games (278,766 active)
  2. Education (139,219 active)
  3. Business (129,905 active)
  4. Lifestyle (108,922 active)
  5. Entertainment (95,036 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,351,988

Total Inactive Apps (no longer available for download): 221,093

Total Apps Seen in US App Store: 1,573,081

Number of Active Publishers in the US App Store: 334,889

Count of Active Applications By Month
Month # Apps # Games # Total
2014-10 1,073,222 278,766 1,351,988
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2014-10 29,311 9,840 39,151 1,305
2014-09 26,673 10,328 37,001 1,194
2014-08 32,719 13,133 45,852 1,479
2014-07 35,173 12,583 47,756 1,541
2014-06 32,936 11,737 44,673 1,441
2014-05 34,296 12,446 46,742 1,508
2014-04 34,069 13,118 47,187 1,522
2014-03 30,650 13,099 43,749 1,411
2014-02 24,216 7,776 31,992 1,032
2014-01 30,736 7,279 38,015 1,226
2013-12 27,630 9,054 36,684 1,183
2013-11 30,075 8,693 38,768 1,251
2013-10 29,419 7,612 37,031 1,195
2013-09 26,262 6,621 32,883 1,061
2013-08 23,474 6,623 30,097 971
2013-07 25,969 6,587 32,556 1,050
2013-06 23,249 5,311 28,560 921
2013-05 25,620 5,882 31,502 1,016
2013-04 25,011 5,863 30,874 996
2013-03 23,372 5,392 28,764 928
2013-02 21,402 4,597 25,999 839
2013-01 23,283 4,887 28,170 909
2012-12 21,569 5,755 27,324 881
2012-11 26,393 5,516 31,909 1,029
2012-10 19,908 4,122 24,030 775
2012-09 20,836 4,439 25,275 815
2012-08 18,830 4,139 22,969 741
2012-07 14,192 3,169 17,361 560
2012-06 17,377 3,680 21,057 679
2012-05 19,871 4,141 24,012 775
2012-04 18,425 3,951 22,376 722
2012-03 18,728 3,875 22,603 729
2012-02 16,000 3,480 19,480 628
2012-01 15,993 3,370 19,363 625
2011-12 16,672 4,576 21,248 685
2011-11 15,294 3,219 18,513 597
2011-10 14,746 3,288 18,034 582
2011-09 14,574 3,172 17,746 572
2011-08 13,907 3,070 16,977 548
2011-07 11,509 2,688 14,197 458
2011-06 12,688 2,756 15,444 498
2011-05 12,536 2,452 14,988 483
2011-04 12,816 2,634 15,450 498
2011-03 15,439 3,249 18,688 603
2011-02 14,570 3,046 17,616 568
2011-01 15,022 2,820 17,842 576
2010-12 20,272 4,025 24,297 784
2010-11 14,162 2,251 16,413 529
2010-10 15,961 2,486 18,447 595
2010-09 13,041 1,920 14,961 483
2010-08 14,765 2,323 17,088 551
2010-07 14,289 2,095 16,384 529
2010-06 13,485 2,126 15,611 504
2010-05 12,333 1,761 14,094 455
2010-04 13,290 2,607 15,897 513
2010-03 13,248 1,801 15,049 485
2010-02 11,734 1,851 13,585 438
2010-01 11,464 1,519 12,983 419
2009-12 14,061 2,306 16,367 528
2009-11 6,925 1,430 8,355 270
2009-10 6,281 1,380 7,661 247
2009-09 6,659 1,420 8,079 261
2009-08 5,765 1,206 6,971 225
2009-07 5,229 1,005 6,234 201
2009-06 4,876 977 5,853 189
2009-05 3,804 917 4,721 152
2009-04 3,891 942 4,833 156
2009-03 3,497 783 4,280 138
2009-02 3,194 719 3,913 126
2009-01 2,378 570 2,948 95
2008-12 1,921 542 2,463 79
2008-11 1,523 446 1,969 64
2008-10 1,402 414 1,816 59
2008-09 966 319 1,285 41
2008-08 742 242 984 32
2008-07 742 257 999 32
Unknown 0 1 1 -
Total 1,255,340 317,709 1,573,049 689

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 739,185 187,619 926,804 68.55%
0.99 140,389 53,986 194,375 14.38%
1.99 67,314 17,235 84,549 6.25%
2.99 39,171 11,365 50,536 3.74%
3.99 18,480 2,021 20,501 1.52%
4.99 24,025 3,410 27,435 2.03%
5.99 6,180 382 6,562 0.49%
6.99 3,940 721 4,661 0.34%
7.99 2,824 138 2,962 0.22%
8.99 2,130 82 2,212 0.16%
9.99 10,604 1,030 11,634 0.86%
10.99 1,132 128 1,260 0.09%
11.99 909 47 956 0.07%
12.99 877 13 890 0.07%
13.99 484 27 511 0.04%
14.99 2,037 95 2,132 0.16%
15.99 316 14 330 0.02%
16.99 517 17 534 0.04%
17.99 251 11 262 0.02%
18.99 363 6 369 0.03%
19.99 3,478 154 3,632 0.27%
20.99 102 7 109 0.01%
21.99 230 31 261 0.02%
22.99 137 9 146 0.01%
23.99 131 2 133 0.01%
24.99 1,032 25 1,057 0.08%
25.99 175 1 176 0.01%
26.99 57 1 58 0.00%
27.99 215 7 222 0.02%
28.99 126 15 141 0.01%
29.99 1,532 37 1,569 0.12%
30.99 72 2 74 0.01%
31.99 33 1 34 0.00%
32.99 42 3 45 0.00%
33.99 158 1 159 0.01%
34.99 239 5 244 0.02%
35.99 61 3 64 0.00%
36.99 32 2 34 0.00%
37.99 104 1 105 0.01%
38.99 64 1 65 0.00%
39.99 552 30 582 0.04%
40.99 18 1 19 0.00%
41.99 22 1 23 0.00%
42.99 35 0 35 0.00%
43.99 17 0 17 0.00%
44.99 135 4 139 0.01%
45.99 17 1 18 0.00%
46.99 21 1 22 0.00%
47.99 26 1 27 0.00%
48.99 65 1 66 0.00%
49.99 736 12 748 0.06%
54.99 126 6 132 0.01%
59.99 201 13 214 0.02%
64.99 136 2 138 0.01%
69.99 103 1 104 0.01%
74.99 94 1 95 0.01%
79.99 187 1 188 0.01%
84.99 25 3 28 0.00%
89.99 92 1 93 0.01%
94.99 25 1 26 0.00%
99.99 454 17 471 0.03%
109.99 43 0 43 0.00%
119.99 83 1 84 0.01%
124.99 8 0 8 0.00%
129.99 43 1 44 0.00%
139.99 39 1 40 0.00%
149.99 115 1 116 0.01%
159.99 47 1 48 0.00%
169.99 25 3 28 0.00%
174.99 5 1 6 0.00%
179.99 31 1 32 0.00%
189.99 19 1 20 0.00%
199.99 119 9 128 0.01%
209.99 7 0 7 0.00%
219.99 26 1 27 0.00%
229.99 8 1 9 0.00%
239.99 4 0 4 0.00%
249.99 44 0 44 0.00%
299.99 91 4 95 0.01%
349.99 33 1 34 0.00%
399.99 33 0 33 0.00%
449.99 18 0 18 0.00%
499.99 42 0 42 0.00%
599.99 14 0 14 0.00%
699.99 8 0 8 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 68 2 70 0.01%
Total # apps: 1,073,222 278,782 1,352,004  
Total cost to buy all apps: $1,567,434.63 $191,680.37 $1,759,115.00  
Average App Price $1.46 $0.69 $1.30  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 278,766 20.62%
Education 139,219 10.30%
Business 129,905 9.61%
Lifestyle 108,922 8.06%
Entertainment 95,036 7.03%
Utilities 70,308 5.20%
Travel 63,796 4.72%
Book 56,582 4.19%
Music 43,144 3.19%
Productivity 38,699 2.86%
Health & Fitness 37,007 2.74%
Sports 36,660 2.71%
Photo & Video 34,366 2.54%
Reference 34,189 2.53%
News 32,828 2.43%
Finance 32,570 2.41%
Food & Drink 30,300 2.24%
Medical 28,434 2.10%
Social Networking 25,888 1.91%
Navigation 16,934 1.25%
Catalogs 9,431 0.70%
Weather 5,002 0.37%
Graphics & Design 1,089 0.08%
Developer Tools 1,000 0.07%
Video 993 0.07%
Photography 910 0.07%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,351,980  
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