App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 3,155,083

Total Inactive Apps (no longer available for download): 214,477

Total Apps Seen in US App Store: 3,369,560

Number of Active Publishers in the US App Store: 685,105

Count of application submissionsDetails

This Month (Apps): 7,027 ( 319 / day )

This Month (Games): 2,013 ( 92 / day )

This Month (Total): 9,040 ( 411 / day )

Application price distributionDetails

Current Average App Price: $1.02

Current Average Game Price: $0.49

Current Average Overall Price: $0.89

Application Category DistributionDetails

Most Popular Categories

  1. Games (790,716 active)
  2. Business (309,531 active)
  3. Education (267,519 active)
  4. Lifestyle (262,629 active)
  5. Entertainment (191,494 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 3,155,083

Total Inactive Apps (no longer available for download): 214,477

Total Apps Seen in US App Store: 3,369,560

Number of Active Publishers in the US App Store: 685,105

Count of Active Applications By Month
Month # Apps # Games # Total
2017-10 2,364,231 790,852 3,155,083
2017-09 2,357,156 788,822 3,145,978
2017-08 2,347,827 786,209 3,134,036
2017-07 2,338,835 783,269 3,122,104
2017-06 2,329,908 780,235 3,110,143
2017-05 2,321,308 777,057 3,098,365
2017-04 2,311,734 773,407 3,085,141
2017-03 2,302,607 769,210 3,071,817
2017-02 2,294,044 765,567 3,059,611
2017-01 2,288,630 762,648 3,051,278
2016-12 2,270,003 755,248 3,025,251
2016-11 2,209,139 728,858 2,937,997
2016-10 2,029,848 658,197 2,688,045
2016-09 2,021,911 654,108 2,676,019
2016-08 2,014,842 650,855 2,665,697
2016-07 1,975,112 631,091 2,606,203
2016-06 1,840,737 570,629 2,411,366
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2017-10 7,027 2,013 9,040 411
2017-09 9,265 2,606 11,871 383
2017-08 8,994 2,938 11,932 385
2017-07 8,946 3,018 11,964 386
2017-06 8,721 3,193 11,914 384
2017-05 9,443 3,640 13,083 422
2017-04 9,079 4,181 13,260 428
2017-03 8,642 3,659 12,301 397
2017-02 5,535 2,964 8,499 274
2017-01 18,379 7,278 25,657 828
2016-12 59,355 25,925 85,280 2,751
2016-11 57,610 23,783 81,393 2,626
2016-10 59,460 23,614 83,074 2,680
2016-09 114,089 46,791 160,880 5,190
2016-08 5,415 4,523 9,938 321
2016-07 46,455 25,771 72,226 2,330
2016-06 56,768 26,769 83,537 2,695
2016-05 53,071 25,264 78,335 2,527
2016-04 53,299 22,636 75,935 2,450
2016-03 49,788 20,144 69,932 2,256
2016-02 41,440 16,123 57,563 1,857
2016-01 51,160 19,252 70,412 2,271
2015-12 41,527 17,490 59,017 1,904
2015-11 43,044 14,495 57,539 1,856
2015-10 40,479 13,974 54,453 1,757
2015-09 36,896 12,958 49,854 1,608
2015-08 39,884 15,030 54,914 1,771
2015-07 43,482 15,298 58,780 1,896
2015-06 39,811 13,524 53,335 1,720
2015-05 43,475 14,972 58,447 1,885
2015-04 32,305 11,322 43,627 1,407
2015-03 35,242 12,294 47,536 1,533
2015-02 32,051 11,355 43,406 1,400
2015-01 35,749 12,096 47,845 1,543
2014-12 31,341 13,160 44,501 1,436
2014-11 35,605 12,578 48,183 1,554
2014-10 32,971 11,422 44,393 1,432
2014-09 26,864 10,406 37,270 1,202
2014-08 32,822 13,144 45,966 1,483
2014-07 35,265 12,611 47,876 1,544
2014-06 33,065 11,762 44,827 1,446
2014-05 34,376 12,477 46,853 1,511
2014-04 34,188 13,122 47,310 1,526
2014-03 30,767 13,124 43,891 1,416
2014-02 24,296 7,819 32,115 1,036
2014-01 30,861 7,299 38,160 1,231
2013-12 27,831 9,136 36,967 1,192
2013-11 30,235 8,754 38,989 1,258
2013-10 29,577 7,669 37,246 1,201
2013-09 26,431 6,657 33,088 1,067
2013-08 23,632 6,660 30,292 977
2013-07 26,154 6,646 32,800 1,058
2013-06 23,430 5,348 28,778 928
2013-05 25,912 5,942 31,854 1,028
2013-04 25,304 5,946 31,250 1,008
2013-03 23,687 5,466 29,153 940
2013-02 21,651 4,635 26,286 848
2013-01 23,563 4,943 28,506 920
2012-12 21,839 5,851 27,690 893
2012-11 26,697 5,575 32,272 1,041
2012-10 20,085 4,153 24,238 782
2012-09 21,070 4,484 25,554 824
2012-08 19,024 4,191 23,215 749
2012-07 14,353 3,199 17,552 566
2012-06 17,594 3,743 21,337 688
2012-05 20,139 4,206 24,345 785
2012-04 18,649 4,038 22,687 732
2012-03 19,002 3,950 22,952 740
2012-02 16,235 3,536 19,771 638
2012-01 16,240 3,427 19,667 634
2011-12 16,948 4,655 21,603 697
2011-11 15,527 3,278 18,805 607
2011-10 14,960 3,355 18,315 591
2011-09 14,803 3,223 18,026 581
2011-08 14,186 3,141 17,327 559
2011-07 11,766 2,736 14,502 468
2011-06 12,937 2,805 15,742 508
2011-05 12,802 2,504 15,306 494
2011-04 13,072 2,712 15,784 509
2011-03 15,567 3,286 18,853 608
2011-02 14,606 3,062 17,668 570
2011-01 15,050 2,833 17,883 577
2010-12 20,308 4,033 24,341 785
2010-11 14,168 2,257 16,425 530
2010-10 15,990 2,492 18,482 596
2010-09 13,062 1,923 14,985 483
2010-08 14,794 2,328 17,122 552
2010-07 14,310 2,100 16,410 529
2010-06 13,509 2,130 15,639 504
2010-05 12,354 1,761 14,115 455
2010-04 13,311 2,612 15,923 514
2010-03 13,269 1,801 15,070 486
2010-02 11,744 1,852 13,596 439
2010-01 11,492 1,523 13,015 420
2009-12 14,087 2,310 16,397 529
2009-11 6,935 1,435 8,370 270
2009-10 6,290 1,385 7,675 248
2009-09 6,676 1,423 8,099 261
2009-08 5,774 1,216 6,990 225
2009-07 5,253 1,006 6,259 202
2009-06 4,888 980 5,868 189
2009-05 3,821 923 4,744 153
2009-04 3,900 947 4,847 156
2009-03 3,508 788 4,296 139
2009-02 3,201 726 3,927 127
2009-01 2,388 571 2,959 95
2008-12 1,925 545 2,470 80
2008-11 1,530 447 1,977 64
2008-10 1,406 416 1,822 59
2008-09 971 320 1,291 42
2008-08 747 242 989 32
2008-07 744 257 1,001 32
Unknown 0 1 1 -
Total 2,541,220 828,312 3,369,532 997

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 1,849,533 636,577 2,486,110 78.80%
0.99 213,712 82,019 295,731 9.37%
1.99 97,311 30,922 128,233 4.06%
2.99 66,464 22,231 88,695 2.81%
3.99 30,416 4,780 35,196 1.12%
4.99 36,736 7,283 44,019 1.40%
5.99 8,515 701 9,216 0.29%
6.99 7,440 963 8,403 0.27%
7.99 5,809 248 6,057 0.19%
8.99 3,300 169 3,469 0.11%
9.99 16,784 2,572 19,356 0.61%
10.99 1,137 159 1,296 0.04%
11.99 1,381 111 1,492 0.05%
12.99 1,803 66 1,869 0.06%
13.99 714 44 758 0.02%
14.99 2,925 191 3,116 0.10%
15.99 533 24 557 0.02%
16.99 550 15 565 0.02%
17.99 368 25 393 0.01%
18.99 495 14 509 0.02%
19.99 5,941 1,112 7,053 0.22%
20.99 179 20 199 0.01%
21.99 359 8 367 0.01%
22.99 199 9 208 0.01%
23.99 196 7 203 0.01%
24.99 1,437 57 1,494 0.05%
25.99 234 4 238 0.01%
26.99 126 5 131 0.00%
27.99 228 5 233 0.01%
28.99 150 16 166 0.01%
29.99 2,080 83 2,163 0.07%
30.99 92 4 96 0.00%
31.99 63 1 64 0.00%
32.99 99 4 103 0.00%
33.99 112 2 114 0.00%
34.99 288 8 296 0.01%
35.99 100 4 104 0.00%
36.99 53 3 56 0.00%
37.99 110 3 113 0.00%
38.99 72 1 73 0.00%
39.99 872 56 928 0.03%
40.99 63 1 64 0.00%
41.99 56 1 57 0.00%
42.99 47 2 49 0.00%
43.99 35 21 56 0.00%
44.99 192 3 195 0.01%
45.99 22 2 24 0.00%
46.99 29 8 37 0.00%
47.99 41 3 44 0.00%
48.99 84 3 87 0.00%
49.99 1,140 39 1,179 0.04%
54.99 182 5 187 0.01%
59.99 282 9 291 0.01%
64.99 176 6 182 0.01%
69.99 238 10 248 0.01%
74.99 148 3 151 0.00%
79.99 250 6 256 0.01%
84.99 38 3 41 0.00%
89.99 128 9 137 0.00%
94.99 64 4 68 0.00%
99.99 715 119 834 0.03%
109.99 36 1 37 0.00%
119.99 87 3 90 0.00%
124.99 26 1 27 0.00%
129.99 56 2 58 0.00%
139.99 43 3 46 0.00%
149.99 177 11 188 0.01%
159.99 45 1 46 0.00%
169.99 33 1 34 0.00%
174.99 9 1 10 0.00%
179.99 47 1 48 0.00%
189.99 26 1 27 0.00%
199.99 177 21 198 0.01%
209.99 13 1 14 0.00%
219.99 25 1 26 0.00%
229.99 16 1 17 0.00%
239.99 15 1 16 0.00%
249.99 71 2 73 0.00%
299.99 112 11 123 0.00%
349.99 48 3 51 0.00%
399.99 59 1 60 0.00%
449.99 23 0 23 0.00%
499.99 71 0 71 0.00%
599.99 22 1 23 0.00%
699.99 17 0 17 0.00%
799.99 12 0 12 0.00%
899.99 4 0 4 0.00%
999.99 115 7 122 0.00%
Total # apps: 2,364,231 790,859 3,155,090  
Total cost to buy all apps: $2,411,306.02 $386,390.18 $2,797,696.20  
Average App Price $1.02 $0.49 $0.89  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 790,716 25.06%
Business 309,531 9.81%
Education 267,519 8.48%
Lifestyle 262,629 8.32%
Entertainment 191,494 6.07%
Utilities 155,283 4.92%
Travel 123,421 3.91%
Health & Fitness 94,233 2.99%
Book 94,228 2.99%
Food & Drink 90,509 2.87%
Productivity 82,683 2.62%
Music 79,478 2.52%
Finance 70,575 2.24%
Photo & Video 69,793 2.21%
Reference 69,370 2.20%
Sports 68,669 2.18%
Social Networking 66,509 2.11%
News 62,133 1.97%
Medical 58,555 1.86%
Shopping 41,454 1.31%
Navigation 36,303 1.15%
Stickers 28,338 0.90%
Catalogs 23,831 0.76%
Weather 8,653 0.27%
Graphics & Design 2,062 0.07%
Developer Tools 1,766 0.06%
Photography 1,618 0.05%
Video 1,564 0.05%
Magazines & Newspapers 1,388 0.04%
Newsstand 2 0.00%
Comedy 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Total 3,154,311  
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