App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,256,574

Total Inactive Apps (no longer available for download): 225,379

Total Apps Seen in US App Store: 1,481,953

Number of Active Publishers in the US App Store: 312,735

Count of application submissionsDetails

This Month (Apps): 24,088 ( 803 / day )

This Month (Games): 10,193 ( 340 / day )

This Month (Total): 34,281 ( 1,143 / day )

Application price distributionDetails

Current Average App Price: $1.50

Current Average Game Price: $0.72

Current Average Overall Price: $1.34

Application Category DistributionDetails

Most Popular Categories

  1. Games (254,077 active)
  2. Education (130,237 active)
  3. Business (117,309 active)
  4. Lifestyle (100,444 active)
  5. Entertainment (90,167 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,256,574

Total Inactive Apps (no longer available for download): 225,379

Total Apps Seen in US App Store: 1,481,953

Number of Active Publishers in the US App Store: 312,735

Count of Active Applications By Month
Month # Apps # Games # Total
2014-08 1,002,497 254,077 1,256,574
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2014-08 24,088 10,193 34,281 1,143
2014-07 35,013 12,550 47,563 1,534
2014-06 32,852 11,719 44,571 1,438
2014-05 34,243 12,437 46,680 1,506
2014-04 34,032 13,089 47,121 1,520
2014-03 30,615 13,087 43,702 1,410
2014-02 24,177 7,770 31,947 1,031
2014-01 30,694 7,264 37,958 1,224
2013-12 27,593 9,032 36,625 1,181
2013-11 30,012 8,683 38,695 1,248
2013-10 29,333 7,593 36,926 1,191
2013-09 26,185 6,615 32,800 1,058
2013-08 23,435 6,610 30,045 969
2013-07 25,919 6,571 32,490 1,048
2013-06 23,196 5,299 28,495 919
2013-05 25,525 5,865 31,390 1,013
2013-04 24,923 5,852 30,775 993
2013-03 23,288 5,380 28,668 925
2013-02 21,345 4,588 25,933 837
2013-01 23,216 4,868 28,084 906
2012-12 21,506 5,740 27,246 879
2012-11 26,311 5,503 31,814 1,026
2012-10 19,833 4,111 23,944 772
2012-09 20,772 4,430 25,202 813
2012-08 18,752 4,122 22,874 738
2012-07 14,142 3,160 17,302 558
2012-06 17,317 3,660 20,977 677
2012-05 19,764 4,119 23,883 770
2012-04 18,310 3,928 22,238 717
2012-03 18,640 3,868 22,508 726
2012-02 15,941 3,471 19,412 626
2012-01 15,933 3,353 19,286 622
2011-12 16,602 4,551 21,153 682
2011-11 15,223 3,212 18,435 595
2011-10 14,688 3,274 17,962 579
2011-09 14,510 3,158 17,668 570
2011-08 13,830 3,055 16,885 545
2011-07 11,462 2,678 14,140 456
2011-06 12,622 2,743 15,365 496
2011-05 12,474 2,439 14,913 481
2011-04 12,757 2,625 15,382 496
2011-03 15,413 3,244 18,657 602
2011-02 14,568 3,043 17,611 568
2011-01 15,018 2,819 17,837 575
2010-12 20,270 4,024 24,294 784
2010-11 14,160 2,251 16,411 529
2010-10 15,959 2,485 18,444 595
2010-09 13,037 1,917 14,954 482
2010-08 14,762 2,321 17,083 551
2010-07 14,285 2,095 16,380 528
2010-06 13,481 2,126 15,607 503
2010-05 12,335 1,758 14,093 455
2010-04 13,284 2,607 15,891 513
2010-03 13,245 1,799 15,044 485
2010-02 11,733 1,851 13,584 438
2010-01 11,464 1,518 12,982 419
2009-12 14,059 2,306 16,365 528
2009-11 6,924 1,430 8,354 269
2009-10 6,281 1,380 7,661 247
2009-09 6,656 1,421 8,077 261
2009-08 5,764 1,205 6,969 225
2009-07 5,225 1,006 6,231 201
2009-06 4,876 976 5,852 189
2009-05 3,802 916 4,718 152
2009-04 3,891 940 4,831 156
2009-03 3,494 781 4,275 138
2009-02 3,194 719 3,913 126
2009-01 2,378 570 2,948 95
2008-12 1,921 542 2,463 79
2008-11 1,523 446 1,969 64
2008-10 1,402 414 1,816 59
2008-09 965 319 1,284 41
2008-08 742 242 984 32
2008-07 741 256 997 32
Unknown 0 1 1 -
Total 1,187,925 293,993 1,481,918 667

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 678,660 167,627 846,287 67.35%
0.99 136,909 51,806 188,715 15.02%
1.99 64,976 16,401 81,377 6.48%
2.99 37,505 10,008 47,513 3.78%
3.99 17,920 1,889 19,809 1.58%
4.99 23,267 3,315 26,582 2.12%
5.99 6,026 362 6,388 0.51%
6.99 3,719 703 4,422 0.35%
7.99 2,800 132 2,932 0.23%
8.99 2,048 77 2,125 0.17%
9.99 10,464 988 11,452 0.91%
10.99 1,047 117 1,164 0.09%
11.99 877 44 921 0.07%
12.99 878 12 890 0.07%
13.99 465 27 492 0.04%
14.99 1,953 106 2,059 0.16%
15.99 302 13 315 0.03%
16.99 503 24 527 0.04%
17.99 229 11 240 0.02%
18.99 361 5 366 0.03%
19.99 3,362 161 3,523 0.28%
20.99 103 7 110 0.01%
21.99 212 29 241 0.02%
22.99 115 7 122 0.01%
23.99 132 1 133 0.01%
24.99 942 30 972 0.08%
25.99 174 0 174 0.01%
26.99 51 1 52 0.00%
27.99 211 6 217 0.02%
28.99 119 15 134 0.01%
29.99 1,497 32 1,529 0.12%
30.99 70 1 71 0.01%
31.99 30 1 31 0.00%
32.99 42 2 44 0.00%
33.99 168 1 169 0.01%
34.99 232 4 236 0.02%
35.99 60 3 63 0.01%
36.99 33 2 35 0.00%
37.99 101 1 102 0.01%
38.99 57 1 58 0.00%
39.99 525 28 553 0.04%
40.99 19 1 20 0.00%
41.99 22 2 24 0.00%
42.99 30 0 30 0.00%
43.99 16 0 16 0.00%
44.99 132 3 135 0.01%
45.99 17 1 18 0.00%
46.99 34 1 35 0.00%
47.99 24 1 25 0.00%
48.99 63 1 64 0.01%
49.99 726 13 739 0.06%
54.99 114 5 119 0.01%
59.99 204 3 207 0.02%
64.99 125 2 127 0.01%
69.99 99 1 100 0.01%
74.99 92 1 93 0.01%
79.99 164 1 165 0.01%
84.99 28 3 31 0.00%
89.99 84 1 85 0.01%
94.99 24 1 25 0.00%
99.99 432 19 451 0.04%
109.99 23 0 23 0.00%
119.99 71 1 72 0.01%
124.99 15 0 15 0.00%
129.99 35 1 36 0.00%
139.99 34 1 35 0.00%
149.99 106 1 107 0.01%
159.99 46 1 47 0.00%
169.99 23 0 23 0.00%
174.99 4 1 5 0.00%
179.99 28 1 29 0.00%
189.99 15 1 16 0.00%
199.99 110 8 118 0.01%
209.99 7 0 7 0.00%
219.99 24 1 25 0.00%
229.99 7 0 7 0.00%
239.99 3 0 3 0.00%
249.99 43 0 43 0.00%
299.99 84 4 88 0.01%
349.99 45 9 54 0.00%
399.99 30 0 30 0.00%
449.99 18 0 18 0.00%
499.99 36 0 36 0.00%
599.99 16 0 16 0.00%
699.99 7 0 7 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 59 1 60 0.00%
Total # apps: 1,002,497 254,091 1,256,588  
Total cost to buy all apps: $1,503,263.63 $182,345.36 $1,685,608.99  
Average App Price $1.50 $0.72 $1.34  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 254,077 20.22%
Education 130,237 10.36%
Business 117,309 9.34%
Lifestyle 100,444 7.99%
Entertainment 90,167 7.18%
Utilities 65,961 5.25%
Travel 60,844 4.84%
Book 54,876 4.37%
Music 41,025 3.26%
Productivity 36,184 2.88%
Sports 34,366 2.73%
Health & Fitness 34,307 2.73%
Reference 32,474 2.58%
Photo & Video 32,234 2.57%
News 30,657 2.44%
Finance 30,560 2.43%
Food & Drink 27,161 2.16%
Medical 26,620 2.12%
Social Networking 23,693 1.89%
Navigation 16,118 1.28%
Catalogs 8,674 0.69%
Weather 4,764 0.38%
Graphics & Design 1,039 0.08%
Developer Tools 962 0.08%
Video 942 0.07%
Photography 869 0.07%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,256,566  
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