App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,431,949

Total Inactive Apps (no longer available for download): 218,959

Total Apps Seen in US App Store: 1,650,908

Number of Active Publishers in the US App Store: 353,000

Count of application submissionsDetails

This Month (Apps): 16,785 ( 987 / day )

This Month (Games): 6,166 ( 363 / day )

This Month (Total): 22,951 ( 1,350 / day )

Application price distributionDetails

Current Average App Price: $1.41

Current Average Game Price: $0.67

Current Average Overall Price: $1.26

Application Category DistributionDetails

Most Popular Categories

  1. Games (299,744 active)
  2. Education (145,454 active)
  3. Business (141,186 active)
  4. Lifestyle (116,504 active)
  5. Entertainment (99,307 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,431,949

Total Inactive Apps (no longer available for download): 218,959

Total Apps Seen in US App Store: 1,650,908

Number of Active Publishers in the US App Store: 353,000

Count of Active Applications By Month
Month # Apps # Games # Total
2014-12 1,132,205 299,744 1,431,949
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2014-12 16,785 6,166 22,951 1,350
2014-11 35,160 12,436 47,596 1,535
2014-10 32,846 11,376 44,222 1,427
2014-09 26,823 10,380 37,203 1,200
2014-08 32,749 13,137 45,886 1,480
2014-07 35,214 12,584 47,798 1,542
2014-06 32,968 11,744 44,712 1,442
2014-05 34,319 12,455 46,774 1,509
2014-04 34,097 13,116 47,213 1,523
2014-03 30,667 13,099 43,766 1,412
2014-02 24,234 7,788 32,022 1,033
2014-01 30,748 7,284 38,032 1,227
2013-12 27,671 9,081 36,752 1,186
2013-11 30,119 8,709 38,828 1,253
2013-10 29,451 7,625 37,076 1,196
2013-09 26,291 6,625 32,916 1,062
2013-08 23,502 6,634 30,136 972
2013-07 26,003 6,600 32,603 1,052
2013-06 23,268 5,314 28,582 922
2013-05 25,663 5,887 31,550 1,018
2013-04 25,069 5,878 30,947 998
2013-03 23,413 5,413 28,826 930
2013-02 21,451 4,604 26,055 840
2013-01 23,325 4,891 28,216 910
2012-12 21,634 5,761 27,395 884
2012-11 26,481 5,525 32,006 1,032
2012-10 19,941 4,129 24,070 776
2012-09 20,898 4,443 25,341 817
2012-08 18,855 4,143 22,998 742
2012-07 14,215 3,171 17,386 561
2012-06 17,423 3,685 21,108 681
2012-05 19,916 4,150 24,066 776
2012-04 18,459 3,964 22,423 723
2012-03 18,762 3,885 22,647 731
2012-02 16,048 3,489 19,537 630
2012-01 16,037 3,378 19,415 626
2011-12 16,731 4,590 21,321 688
2011-11 15,356 3,225 18,581 599
2011-10 14,780 3,295 18,075 583
2011-09 14,618 3,179 17,797 574
2011-08 13,949 3,082 17,031 549
2011-07 11,541 2,695 14,236 459
2011-06 12,721 2,758 15,479 499
2011-05 12,583 2,457 15,040 485
2011-04 12,853 2,647 15,500 500
2011-03 15,459 3,251 18,710 604
2011-02 14,571 3,047 17,618 568
2011-01 15,026 2,820 17,846 576
2010-12 20,276 4,025 24,301 784
2010-11 14,165 2,252 16,417 530
2010-10 15,962 2,488 18,450 595
2010-09 13,042 1,921 14,963 483
2010-08 14,770 2,324 17,094 551
2010-07 14,290 2,095 16,385 529
2010-06 13,486 2,126 15,612 504
2010-05 12,334 1,761 14,095 455
2010-04 13,290 2,610 15,900 513
2010-03 13,250 1,801 15,051 486
2010-02 11,734 1,851 13,585 438
2010-01 11,465 1,519 12,984 419
2009-12 14,066 2,306 16,372 528
2009-11 6,925 1,431 8,356 270
2009-10 6,281 1,380 7,661 247
2009-09 6,663 1,419 8,082 261
2009-08 5,764 1,207 6,971 225
2009-07 5,230 1,005 6,235 201
2009-06 4,877 977 5,854 189
2009-05 3,806 917 4,723 152
2009-04 3,893 942 4,835 156
2009-03 3,498 783 4,281 138
2009-02 3,195 719 3,914 126
2009-01 2,379 570 2,949 95
2008-12 1,921 542 2,463 79
2008-11 1,524 446 1,970 64
2008-10 1,402 414 1,816 59
2008-09 967 319 1,286 41
2008-08 742 242 984 32
2008-07 742 257 999 32
Unknown 0 1 1 -
Total 1,312,632 338,245 1,650,877 704

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 790,655 204,450 995,105 69.49%
0.99 143,837 55,984 199,821 13.95%
1.99 68,770 18,039 86,809 6.06%
2.99 39,886 12,472 52,358 3.66%
3.99 18,825 1,983 20,808 1.45%
4.99 24,716 3,473 28,189 1.97%
5.99 6,391 407 6,798 0.47%
6.99 3,963 742 4,705 0.33%
7.99 2,893 147 3,040 0.21%
8.99 2,166 79 2,245 0.16%
9.99 10,862 1,167 12,029 0.84%
10.99 1,141 125 1,266 0.09%
11.99 917 49 966 0.07%
12.99 899 14 913 0.06%
13.99 492 29 521 0.04%
14.99 2,095 99 2,194 0.15%
15.99 317 14 331 0.02%
16.99 541 31 572 0.04%
17.99 256 12 268 0.02%
18.99 370 6 376 0.03%
19.99 3,521 156 3,677 0.26%
20.99 109 7 116 0.01%
21.99 257 31 288 0.02%
22.99 146 9 155 0.01%
23.99 147 2 149 0.01%
24.99 1,012 28 1,040 0.07%
25.99 174 1 175 0.01%
26.99 58 2 60 0.00%
27.99 227 6 233 0.02%
28.99 132 15 147 0.01%
29.99 1,499 38 1,537 0.11%
30.99 70 3 73 0.01%
31.99 34 1 35 0.00%
32.99 41 2 43 0.00%
33.99 159 1 160 0.01%
34.99 243 5 248 0.02%
35.99 62 3 65 0.00%
36.99 34 2 36 0.00%
37.99 105 1 106 0.01%
38.99 62 1 63 0.00%
39.99 532 29 561 0.04%
40.99 17 1 18 0.00%
41.99 23 1 24 0.00%
42.99 33 1 34 0.00%
43.99 17 1 18 0.00%
44.99 139 4 143 0.01%
45.99 17 1 18 0.00%
46.99 47 1 48 0.00%
47.99 23 1 24 0.00%
48.99 66 2 68 0.00%
49.99 727 13 740 0.05%
54.99 137 3 140 0.01%
59.99 226 14 240 0.02%
64.99 133 1 134 0.01%
69.99 105 1 106 0.01%
74.99 93 1 94 0.01%
79.99 174 2 176 0.01%
84.99 26 3 29 0.00%
89.99 94 1 95 0.01%
94.99 28 1 29 0.00%
99.99 460 15 475 0.03%
109.99 26 1 27 0.00%
119.99 87 1 88 0.01%
124.99 9 0 9 0.00%
129.99 49 1 50 0.00%
139.99 41 1 42 0.00%
149.99 126 1 127 0.01%
159.99 46 1 47 0.00%
169.99 25 3 28 0.00%
174.99 7 1 8 0.00%
179.99 29 1 30 0.00%
189.99 18 1 19 0.00%
199.99 116 7 123 0.01%
209.99 7 1 8 0.00%
219.99 29 1 30 0.00%
229.99 7 1 8 0.00%
239.99 5 0 5 0.00%
249.99 46 0 46 0.00%
299.99 95 4 99 0.01%
349.99 32 1 33 0.00%
399.99 34 0 34 0.00%
449.99 19 0 19 0.00%
499.99 44 0 44 0.00%
599.99 16 0 16 0.00%
699.99 8 0 8 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 69 2 71 0.00%
Total # apps: 1,132,205 299,762 1,431,967  
Total cost to buy all apps: $1,597,698.50 $200,706.88 $1,798,405.38  
Average App Price $1.41 $0.67 $1.26  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 299,744 20.93%
Education 145,454 10.16%
Business 141,186 9.86%
Lifestyle 116,504 8.14%
Entertainment 99,307 6.94%
Utilities 73,868 5.16%
Travel 66,493 4.64%
Book 58,366 4.08%
Music 44,962 3.14%
Productivity 40,634 2.84%
Health & Fitness 39,281 2.74%
Sports 38,371 2.68%
Photo & Video 36,056 2.52%
Reference 35,405 2.47%
News 34,524 2.41%
Finance 34,398 2.40%
Food & Drink 32,930 2.30%
Medical 29,896 2.09%
Social Networking 27,826 1.94%
Navigation 17,508 1.22%
Catalogs 10,028 0.70%
Weather 5,206 0.36%
Graphics & Design 1,089 0.08%
Developer Tools 1,000 0.07%
Video 993 0.07%
Photography 910 0.06%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,431,941  
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