App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,554,914

Total Inactive Apps (no longer available for download): 216,517

Total Apps Seen in US App Store: 1,771,431

Number of Active Publishers in the US App Store: 379,719

Count of application submissionsDetails

This Month (Apps): 3,991 ( 798 / day )

This Month (Games): 1,459 ( 292 / day )

This Month (Total): 5,450 ( 1,090 / day )

Application price distributionDetails

Current Average App Price: $1.35

Current Average Game Price: $0.65

Current Average Overall Price: $1.20

Application Category DistributionDetails

Most Popular Categories

  1. Games (332,531 active)
  2. Business (157,371 active)
  3. Education (155,114 active)
  4. Lifestyle (129,162 active)
  5. Entertainment (105,428 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,554,914

Total Inactive Apps (no longer available for download): 216,517

Total Apps Seen in US App Store: 1,771,431

Number of Active Publishers in the US App Store: 379,719

Count of Active Applications By Month
Month # Apps # Games # Total
2015-03 1,222,383 332,531 1,554,914
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2015-03 3,991 1,459 5,450 1,090
2015-02 32,232 11,385 43,617 1,407
2015-01 35,652 12,036 47,688 1,538
2014-12 30,879 13,002 43,881 1,416
2014-11 35,215 12,457 47,672 1,538
2014-10 32,865 11,378 44,243 1,427
2014-09 26,847 10,383 37,230 1,201
2014-08 32,765 13,146 45,911 1,481
2014-07 35,230 12,591 47,821 1,543
2014-06 33,004 11,748 44,752 1,444
2014-05 34,343 12,461 46,804 1,510
2014-04 34,132 13,115 47,247 1,524
2014-03 30,692 13,103 43,795 1,413
2014-02 24,265 7,795 32,060 1,034
2014-01 30,782 7,289 38,071 1,228
2013-12 27,743 9,106 36,849 1,189
2013-11 30,146 8,723 38,869 1,254
2013-10 29,486 7,634 37,120 1,197
2013-09 26,329 6,640 32,969 1,064
2013-08 23,536 6,642 30,178 973
2013-07 26,036 6,607 32,643 1,053
2013-06 23,308 5,323 28,631 924
2013-05 25,741 5,904 31,645 1,021
2013-04 25,137 5,895 31,032 1,001
2013-03 23,494 5,433 28,927 933
2013-02 21,506 4,617 26,123 843
2013-01 23,391 4,907 28,298 913
2012-12 21,705 5,783 27,488 887
2012-11 26,543 5,539 32,082 1,035
2012-10 19,976 4,134 24,110 778
2012-09 20,943 4,451 25,394 819
2012-08 18,899 4,153 23,052 744
2012-07 14,251 3,178 17,429 562
2012-06 17,471 3,700 21,171 683
2012-05 19,972 4,165 24,137 779
2012-04 18,521 3,976 22,497 726
2012-03 18,833 3,901 22,734 733
2012-02 16,103 3,496 19,599 632
2012-01 16,111 3,396 19,507 629
2011-12 16,799 4,604 21,403 690
2011-11 15,407 3,241 18,648 602
2011-10 14,826 3,312 18,138 585
2011-09 14,677 3,188 17,865 576
2011-08 14,016 3,096 17,112 552
2011-07 11,618 2,707 14,325 462
2011-06 12,783 2,769 15,552 502
2011-05 12,647 2,469 15,116 488
2011-04 12,914 2,663 15,577 502
2011-03 15,489 3,256 18,745 605
2011-02 14,577 3,049 17,626 569
2011-01 15,032 2,820 17,852 576
2010-12 20,285 4,025 24,310 784
2010-11 14,168 2,252 16,420 530
2010-10 15,969 2,490 18,459 595
2010-09 13,045 1,922 14,967 483
2010-08 14,774 2,324 17,098 552
2010-07 14,297 2,096 16,393 529
2010-06 13,489 2,127 15,616 504
2010-05 12,336 1,762 14,098 455
2010-04 13,294 2,612 15,906 513
2010-03 13,253 1,800 15,053 486
2010-02 11,738 1,851 13,589 438
2010-01 11,467 1,520 12,987 419
2009-12 14,069 2,307 16,376 528
2009-11 6,929 1,431 8,360 270
2009-10 6,283 1,380 7,663 247
2009-09 6,667 1,419 8,086 261
2009-08 5,765 1,208 6,973 225
2009-07 5,245 1,005 6,250 202
2009-06 4,879 978 5,857 189
2009-05 3,815 920 4,735 153
2009-04 3,895 943 4,838 156
2009-03 3,502 783 4,285 138
2009-02 3,197 719 3,916 126
2009-01 2,380 571 2,951 95
2008-12 1,921 542 2,463 79
2008-11 1,527 446 1,973 64
2008-10 1,403 414 1,817 59
2008-09 968 319 1,287 42
2008-08 745 243 988 32
2008-07 743 257 1,000 32
Unknown 0 1 1 -
Total 1,400,908 370,492 1,771,400 727

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 869,739 231,406 1,101,145 70.82%
0.99 148,763 59,041 207,804 13.36%
1.99 70,873 18,536 89,409 5.75%
2.99 41,322 14,124 55,446 3.57%
3.99 19,972 2,125 22,097 1.42%
4.99 24,998 3,775 28,773 1.85%
5.99 6,528 426 6,954 0.45%
6.99 4,104 755 4,859 0.31%
7.99 2,977 147 3,124 0.20%
8.99 2,129 85 2,214 0.14%
9.99 11,310 1,279 12,589 0.81%
10.99 1,053 122 1,175 0.08%
11.99 936 47 983 0.06%
12.99 933 15 948 0.06%
13.99 477 30 507 0.03%
14.99 2,155 103 2,258 0.15%
15.99 336 14 350 0.02%
16.99 511 31 542 0.03%
17.99 273 15 288 0.02%
18.99 370 6 376 0.02%
19.99 3,651 172 3,823 0.25%
20.99 118 7 125 0.01%
21.99 223 29 252 0.02%
22.99 148 8 156 0.01%
23.99 146 2 148 0.01%
24.99 1,036 30 1,066 0.07%
25.99 180 1 181 0.01%
26.99 65 2 67 0.00%
27.99 221 7 228 0.01%
28.99 129 17 146 0.01%
29.99 1,661 42 1,703 0.11%
30.99 69 2 71 0.00%
31.99 37 1 38 0.00%
32.99 46 3 49 0.00%
33.99 117 1 118 0.01%
34.99 253 5 258 0.02%
35.99 77 3 80 0.01%
36.99 36 2 38 0.00%
37.99 101 1 102 0.01%
38.99 60 1 61 0.00%
39.99 549 28 577 0.04%
40.99 19 1 20 0.00%
41.99 24 1 25 0.00%
42.99 35 1 36 0.00%
43.99 17 1 18 0.00%
44.99 135 4 139 0.01%
45.99 19 1 20 0.00%
46.99 21 1 22 0.00%
47.99 28 1 29 0.00%
48.99 73 2 75 0.00%
49.99 783 17 800 0.05%
54.99 127 3 130 0.01%
59.99 219 5 224 0.01%
64.99 132 1 133 0.01%
69.99 148 1 149 0.01%
74.99 96 1 97 0.01%
79.99 176 2 178 0.01%
84.99 26 3 29 0.00%
89.99 75 2 77 0.00%
94.99 45 1 46 0.00%
99.99 513 18 531 0.03%
109.99 26 1 27 0.00%
119.99 75 1 76 0.00%
124.99 7 0 7 0.00%
129.99 43 1 44 0.00%
139.99 38 1 39 0.00%
149.99 121 1 122 0.01%
159.99 36 1 37 0.00%
169.99 23 1 24 0.00%
174.99 8 1 9 0.00%
179.99 42 1 43 0.00%
189.99 17 1 18 0.00%
199.99 121 8 129 0.01%
209.99 7 1 8 0.00%
219.99 28 2 30 0.00%
229.99 6 1 7 0.00%
239.99 4 1 5 0.00%
249.99 47 1 48 0.00%
299.99 93 4 97 0.01%
349.99 32 3 35 0.00%
399.99 38 0 38 0.00%
449.99 19 0 19 0.00%
499.99 46 0 46 0.00%
599.99 14 0 14 0.00%
699.99 12 0 12 0.00%
799.99 11 0 11 0.00%
899.99 3 0 3 0.00%
999.99 73 3 76 0.00%
Total # apps: 1,222,383 332,547 1,554,930  
Total cost to buy all apps: $1,646,727.56 $215,987.59 $1,862,715.15  
Average App Price $1.35 $0.65 $1.20  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 332,531 21.39%
Business 157,371 10.12%
Education 155,114 9.98%
Lifestyle 129,162 8.31%
Entertainment 105,428 6.78%
Utilities 79,367 5.10%
Travel 70,273 4.52%
Book 60,744 3.91%
Music 48,350 3.11%
Productivity 43,806 2.82%
Health & Fitness 42,913 2.76%
Sports 41,102 2.64%
Photo & Video 38,581 2.48%
Reference 37,391 2.40%
Finance 37,096 2.39%
News 36,828 2.37%
Food & Drink 36,692 2.36%
Medical 32,120 2.07%
Social Networking 30,803 1.98%
Navigation 18,608 1.20%
Catalogs 11,140 0.72%
Weather 5,491 0.35%
Graphics & Design 1,089 0.07%
Developer Tools 1,000 0.06%
Video 993 0.06%
Photography 910 0.06%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,554,905  
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