App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 1,292,725

Total Inactive Apps (no longer available for download): 223,082

Total Apps Seen in US App Store: 1,515,807

Number of Active Publishers in the US App Store: 321,119

Count of application submissionsDetails

This Month (Apps): 14,915 ( 785 / day )

This Month (Games): 5,855 ( 308 / day )

This Month (Total): 20,770 ( 1,093 / day )

Application price distributionDetails

Current Average App Price: $1.49

Current Average Game Price: $0.70

Current Average Overall Price: $1.33

Application Category DistributionDetails

Most Popular Categories

  1. Games (263,585 active)
  2. Education (133,863 active)
  3. Business (121,908 active)
  4. Lifestyle (103,511 active)
  5. Entertainment (92,140 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 1,292,725

Total Inactive Apps (no longer available for download): 223,082

Total Apps Seen in US App Store: 1,515,807

Number of Active Publishers in the US App Store: 321,119

Count of Active Applications By Month
Month # Apps # Games # Total
2014-09 1,029,146 263,579 1,292,725
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2014-09 14,915 5,855 20,770 1,093
2014-08 32,641 13,116 45,757 1,525
2014-07 35,123 12,570 47,693 1,590
2014-06 32,900 11,730 44,630 1,488
2014-05 34,272 12,445 46,717 1,557
2014-04 34,053 13,108 47,161 1,572
2014-03 30,633 13,093 43,726 1,458
2014-02 24,199 7,770 31,969 1,066
2014-01 30,712 7,269 37,981 1,266
2013-12 27,608 9,039 36,647 1,222
2013-11 30,039 8,686 38,725 1,291
2013-10 29,370 7,596 36,966 1,232
2013-09 26,230 6,619 32,849 1,095
2013-08 23,455 6,615 30,070 1,002
2013-07 25,938 6,577 32,515 1,084
2013-06 23,225 5,305 28,530 951
2013-05 25,579 5,873 31,452 1,048
2013-04 24,965 5,861 30,826 1,028
2013-03 23,320 5,385 28,705 957
2013-02 21,370 4,592 25,962 865
2013-01 23,242 4,877 28,119 937
2012-12 21,527 5,748 27,275 909
2012-11 26,346 5,507 31,853 1,062
2012-10 19,860 4,114 23,974 799
2012-09 20,800 4,434 25,234 841
2012-08 18,800 4,134 22,934 764
2012-07 14,168 3,164 17,332 578
2012-06 17,347 3,669 21,016 701
2012-05 19,807 4,134 23,941 798
2012-04 18,351 3,936 22,287 743
2012-03 18,672 3,871 22,543 751
2012-02 15,965 3,476 19,441 648
2012-01 15,964 3,360 19,324 644
2011-12 16,628 4,570 21,198 707
2011-11 15,266 3,213 18,479 616
2011-10 14,719 3,277 17,996 600
2011-09 14,533 3,163 17,696 590
2011-08 13,873 3,064 16,937 565
2011-07 11,486 2,681 14,167 472
2011-06 12,656 2,747 15,403 513
2011-05 12,502 2,443 14,945 498
2011-04 12,777 2,629 15,406 514
2011-03 15,426 3,247 18,673 622
2011-02 14,569 3,044 17,613 587
2011-01 15,020 2,819 17,839 595
2010-12 20,270 4,024 24,294 810
2010-11 14,160 2,252 16,412 547
2010-10 15,961 2,485 18,446 615
2010-09 13,038 1,917 14,955 499
2010-08 14,762 2,323 17,085 570
2010-07 14,288 2,095 16,383 546
2010-06 13,483 2,126 15,609 520
2010-05 12,335 1,758 14,093 470
2010-04 13,287 2,607 15,894 530
2010-03 13,246 1,799 15,045 502
2010-02 11,733 1,851 13,584 453
2010-01 11,464 1,518 12,982 433
2009-12 14,060 2,306 16,366 546
2009-11 6,924 1,430 8,354 278
2009-10 6,281 1,380 7,661 255
2009-09 6,658 1,420 8,078 269
2009-08 5,764 1,206 6,970 232
2009-07 5,228 1,005 6,233 208
2009-06 4,876 977 5,853 195
2009-05 3,803 917 4,720 157
2009-04 3,891 942 4,833 161
2009-03 3,498 782 4,280 143
2009-02 3,194 719 3,913 130
2009-01 2,378 570 2,948 98
2008-12 1,921 542 2,463 82
2008-11 1,523 446 1,969 66
2008-10 1,402 414 1,816 61
2008-09 965 319 1,284 43
2008-08 742 242 984 33
2008-07 741 257 998 33
Unknown 0 1 1 -
Total 1,212,727 303,055 1,515,782 672

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 700,915 175,272 876,187 67.78%
0.99 138,355 52,670 191,025 14.78%
1.99 65,911 16,706 82,617 6.39%
2.99 38,288 10,636 48,924 3.78%
3.99 18,244 1,905 20,149 1.56%
4.99 23,359 3,315 26,674 2.06%
5.99 6,231 368 6,599 0.51%
6.99 3,830 721 4,551 0.35%
7.99 2,793 124 2,917 0.23%
8.99 2,089 81 2,170 0.17%
9.99 10,562 1,038 11,600 0.90%
10.99 1,090 117 1,207 0.09%
11.99 880 45 925 0.07%
12.99 880 14 894 0.07%
13.99 479 28 507 0.04%
14.99 2,003 99 2,102 0.16%
15.99 324 14 338 0.03%
16.99 504 26 530 0.04%
17.99 235 10 245 0.02%
18.99 361 6 367 0.03%
19.99 3,403 145 3,548 0.27%
20.99 108 7 115 0.01%
21.99 229 29 258 0.02%
22.99 114 8 122 0.01%
23.99 127 2 129 0.01%
24.99 986 26 1,012 0.08%
25.99 170 1 171 0.01%
26.99 54 1 55 0.00%
27.99 216 7 223 0.02%
28.99 123 14 137 0.01%
29.99 1,519 32 1,551 0.12%
30.99 70 1 71 0.01%
31.99 32 1 33 0.00%
32.99 42 3 45 0.00%
33.99 165 1 166 0.01%
34.99 235 2 237 0.02%
35.99 60 3 63 0.00%
36.99 32 2 34 0.00%
37.99 102 1 103 0.01%
38.99 62 1 63 0.00%
39.99 529 28 557 0.04%
40.99 20 1 21 0.00%
41.99 22 2 24 0.00%
42.99 32 0 32 0.00%
43.99 16 0 16 0.00%
44.99 137 3 140 0.01%
45.99 18 1 19 0.00%
46.99 19 1 20 0.00%
47.99 26 1 27 0.00%
48.99 65 1 66 0.01%
49.99 723 12 735 0.06%
54.99 123 4 127 0.01%
59.99 187 3 190 0.01%
64.99 133 2 135 0.01%
69.99 106 2 108 0.01%
74.99 90 1 91 0.01%
79.99 186 1 187 0.01%
84.99 27 3 30 0.00%
89.99 88 1 89 0.01%
94.99 26 1 27 0.00%
99.99 470 25 495 0.04%
109.99 36 0 36 0.00%
119.99 76 1 77 0.01%
124.99 8 0 8 0.00%
129.99 38 1 39 0.00%
139.99 33 1 34 0.00%
149.99 106 1 107 0.01%
159.99 44 1 45 0.00%
169.99 25 3 28 0.00%
174.99 4 1 5 0.00%
179.99 30 1 31 0.00%
189.99 17 1 18 0.00%
199.99 115 9 124 0.01%
209.99 7 0 7 0.00%
219.99 24 1 25 0.00%
229.99 7 0 7 0.00%
239.99 4 0 4 0.00%
249.99 43 0 43 0.00%
299.99 89 2 91 0.01%
349.99 31 1 32 0.00%
399.99 29 0 29 0.00%
449.99 18 0 18 0.00%
499.99 42 0 42 0.00%
599.99 14 0 14 0.00%
699.99 7 0 7 0.00%
799.99 12 0 12 0.00%
899.99 3 0 3 0.00%
999.99 64 2 66 0.01%
Total # apps: 1,029,151 263,601 1,292,752  
Total cost to buy all apps: $1,532,772.64 $184,870.71 $1,717,643.35  
Average App Price $1.49 $0.70 $1.33  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 263,585 20.39%
Education 133,863 10.36%
Business 121,908 9.43%
Lifestyle 103,511 8.01%
Entertainment 92,140 7.13%
Utilities 67,399 5.21%
Travel 62,019 4.80%
Book 55,573 4.30%
Music 41,847 3.24%
Productivity 37,115 2.87%
Health & Fitness 35,346 2.73%
Sports 35,293 2.73%
Reference 33,212 2.57%
Photo & Video 33,026 2.55%
News 31,492 2.44%
Finance 31,303 2.42%
Food & Drink 28,138 2.18%
Medical 27,306 2.11%
Social Networking 24,519 1.90%
Navigation 16,448 1.27%
Catalogs 8,957 0.69%
Weather 4,851 0.38%
Graphics & Design 1,064 0.08%
Developer Tools 980 0.08%
Video 962 0.07%
Photography 882 0.07%
Healthcare & Fitness 1 0.00%
Tech News 1 0.00%
Total 1,292,741  
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