App Store Metrics

We originally created our metrics page in the fall of 2008 to celebrate the App Store reaching a milestone of what at the time seemed amazing, 10,000 apps. There was a tremendous response to that page and to the App Store which is well north of half a million apps now.

We’ve added a few more interesting stats and expanded the ones that were there onto this new page. Let us know what else you’d like to see on these page either in the comments below or send us feedback via email. We’ll do what we can to include them in the future.

The source of the stats is the iTunes App Store itself. We grab data from the App Store and maintain historical information on the apps included.

9/2012: Metrics update. The method used to count live apps has changed to more accurately count the number of active apps. The result is that the live count has been reduced by about 10 percent.

App Store Stats Summary

Count of active applications in the App StoreDetails

Total Active App (currently available for download): 2,386,760

Total Inactive Apps (no longer available for download): 215,463

Total Apps Seen in US App Store: 2,602,223

Number of Active Publishers in the US App Store: 548,856

Count of application submissionsDetails

This Month (Apps): 15,220 ( 609 / day )

This Month (Games): 8,080 ( 323 / day )

This Month (Total): 23,300 ( 932 / day )

Application price distributionDetails

Current Average App Price: $1.12

Current Average Game Price: $0.54

Current Average Overall Price: $0.98

Application Category DistributionDetails

Most Popular Categories

  1. Games (562,270 active)
  2. Business (243,122 active)
  3. Education (218,268 active)
  4. Lifestyle (206,626 active)
  5. Entertainment (150,186 active)

Count of Active Applications in the App Store

This page shows the number of active applications in currently in the US App Store. Active applications, for the purpose of these metrics, are applications that appeared in the app store on a particular day/week/month.

Total Active App (currently available for download): 2,386,760

Total Inactive Apps (no longer available for download): 215,463

Total Apps Seen in US App Store: 2,602,223

Number of Active Publishers in the US App Store: 548,856

Count of Active Applications By Month
Month # Apps # Games # Total
2016-06 1,823,877 562,883 2,386,760
2016-05 1,771,002 538,307 2,309,309
2016-04 1,762,007 532,445 2,294,452
2016-03 1,753,159 526,845 2,280,004
2016-02 1,709,677 509,356 2,219,033
2016-01 1,665,508 491,638 2,157,146
2015-12 1,616,364 472,929 2,089,293
2015-11 1,574,739 455,673 2,030,412
2015-10 1,530,458 440,510 1,970,968
2015-09 1,493,160 427,690 1,920,850
2015-08 1,449,518 412,624 1,862,142
2015-07 1,404,576 396,094 1,800,670
2015-06 1,363,063 381,654 1,744,717
2015-05 1,325,880 368,848 1,694,728
2015-04 1,274,065 351,176 1,625,241
2015-03 1,250,012 342,234 1,592,246
2015-02 1,215,747 330,293 1,546,040
2015-01 1,174,059 316,212 1,490,271
2014-12 1,144,447 305,144 1,449,591
2014-11 1,111,078 292,134 1,403,212
2014-10 1,073,436 279,018 1,352,454
2014-09 1,040,882 268,024 1,308,906
2014-08 1,008,779 256,341 1,265,120
2014-07 958,048 223,988 1,182,036
2014-06 942,175 219,834 1,162,009
2014-05 922,623 217,670 1,140,293
2014-04 921,781 214,544 1,136,325
2014-03 917,631 211,661 1,129,292
2014-02 902,254 204,774 1,107,028
2014-01 878,485 197,669 1,076,154
2013-12 849,273 191,914 1,041,187
2013-11 824,405 185,570 1,009,975
2013-10 795,234 178,798 974,032
2013-09 763,982 172,043 936,025
2013-08 738,311 167,182 905,493
2013-07 715,364 162,548 877,912
2013-06 691,274 158,179 849,453
2013-05 669,298 154,583 823,881
2013-04 643,705 150,314 794,019
2013-03 617,756 145,957 763,713
2013-02 593,726 141,892 735,618
2013-01 572,603 138,548 711,151
2012-12 552,422 135,577 687,999
2012-11 532,364 131,698 664,062
2012-10 511,077 128,614 639,691
2012-09 490,165 125,377 615,542
2012-08 469,585 121,913 591,498
2012-07 452,974 118,993 571,967
2012-06 437,593 116,259 553,852
2012-05 422,345 113,679 536,024
2012-04 405,568 110,991 516,559
2012-03 389,747 108,277 498,024
2012-02 373,430 105,587 479,017
2012-01 359,331 103,150 462,481
2011-12 344,918 100,668 445,586
2011-11 331,332 97,695 429,027
2011-10 318,409 95,674 414,083
2011-09 305,464 93,698 399,162
2011-08 293,181 91,586 384,767
2011-07 281,298 89,499 370,797
2011-06 271,162 87,500 358,662
2011-05 259,044 85,335 344,379
2011-04 247,913 83,459 331,372
2011-03 236,115 81,167 317,282
2011-02 224,670 78,872 303,542
2011-01 214,906 76,856 291,762
2010-12 204,864 74,992 279,856
2010-11 191,512 72,228 263,740
2010-10 181,792 70,599 252,391
2010-09 171,468 68,859 240,327
2010-08 163,148 67,411 230,559
2010-07 153,573 65,729 219,302
2010-06 144,618 64,279 208,897
2010-05 135,905 62,738 198,643
2010-04 127,826 61,454 189,280
2010-03 118,885 59,520 178,405
2010-02 110,392 58,253 168,645
2010-01 103,464 57,058 160,522
2009-12 96,998 55,996 152,994
2009-11 88,678 54,306 142,984
2009-10 84,007 53,270 137,277
2009-09 79,757 52,313 132,070
2009-08 75,525 51,292 126,817
2009-07 71,707 50,410 122,117
2009-06 68,515 49,704 118,219
2009-05 65,694 48,970 114,664
2009-04 63,350 48,302 111,652
2009-03 60,751 47,681 108,432
2009-02 58,321 47,118 105,439
2009-01 56,037 46,617 102,654
2008-12 54,358 46,183 100,541
2008-11 52,949 45,787 98,736
2008-10 51,838 45,450 97,288
2008-09 50,812 45,125 95,937
2008-08 50,082 44,871 94,953
2008-07 49,538 44,678 94,216
Unknown 49,013 44,471 93,484

Count of Application Submissions

This page tracks the number of applications submitted per month to the iTunes App Store. This is determined by the application release date. While this can be changed by the developer before release, it usually isn't. Note that due to approval delay, the last few weeks may not be properly represented and are not displayed.

App Submissions By Month
Month # Apps # Games # Total Avg/Day
2016-06 15,220 8,080 23,300 932
2016-05 26,100 13,686 39,786 1,326
2016-04 25,723 12,690 38,413 1,280
2016-03 44,855 18,461 63,316 2,111
2016-02 40,965 16,421 57,386 1,913
2016-01 51,010 19,236 70,246 2,342
2015-12 41,359 17,443 58,802 1,960
2015-11 42,883 14,499 57,382 1,913
2015-10 40,325 13,992 54,317 1,811
2015-09 36,844 12,961 49,805 1,660
2015-08 39,858 15,030 54,888 1,830
2015-07 43,464 15,304 58,768 1,959
2015-06 39,799 13,511 53,310 1,777
2015-05 43,456 14,982 58,438 1,948
2015-04 32,288 11,323 43,611 1,454
2015-03 35,232 12,299 47,531 1,584
2015-02 32,049 11,350 43,399 1,447
2015-01 35,734 12,102 47,836 1,595
2014-12 31,327 13,164 44,491 1,483
2014-11 35,591 12,586 48,177 1,606
2014-10 32,970 11,417 44,387 1,480
2014-09 26,865 10,404 37,269 1,242
2014-08 32,805 13,158 45,963 1,532
2014-07 35,265 12,608 47,873 1,596
2014-06 33,053 11,756 44,809 1,494
2014-05 34,365 12,477 46,842 1,561
2014-04 34,184 13,121 47,305 1,577
2014-03 30,757 13,120 43,877 1,463
2014-02 24,300 7,809 32,109 1,070
2014-01 30,856 7,297 38,153 1,272
2013-12 27,820 9,137 36,957 1,232
2013-11 30,230 8,748 38,978 1,299
2013-10 29,572 7,659 37,231 1,241
2013-09 26,425 6,655 33,080 1,103
2013-08 23,623 6,659 30,282 1,009
2013-07 26,141 6,643 32,784 1,093
2013-06 23,417 5,343 28,760 959
2013-05 25,892 5,933 31,825 1,061
2013-04 25,280 5,932 31,212 1,040
2013-03 23,666 5,455 29,121 971
2013-02 21,626 4,634 26,260 875
2013-01 23,537 4,933 28,470 949
2012-12 21,823 5,844 27,667 922
2012-11 26,670 5,568 32,238 1,075
2012-10 20,055 4,151 24,206 807
2012-09 21,054 4,478 25,532 851
2012-08 19,010 4,178 23,188 773
2012-07 14,336 3,192 17,528 584
2012-06 17,575 3,737 21,312 710
2012-05 20,110 4,202 24,312 810
2012-04 18,620 4,026 22,646 755
2012-03 18,977 3,945 22,922 764
2012-02 16,222 3,530 19,752 658
2012-01 16,204 3,420 19,624 654
2011-12 16,922 4,651 21,573 719
2011-11 15,512 3,268 18,780 626
2011-10 14,934 3,345 18,279 609
2011-09 14,777 3,215 17,992 600
2011-08 14,156 3,129 17,285 576
2011-07 11,743 2,730 14,473 482
2011-06 12,909 2,801 15,710 524
2011-05 12,776 2,501 15,277 509
2011-04 13,055 2,704 15,759 525
2011-03 15,552 3,284 18,836 628
2011-02 14,605 3,059 17,664 589
2011-01 15,051 2,831 17,882 596
2010-12 20,305 4,033 24,338 811
2010-11 14,168 2,256 16,424 547
2010-10 15,986 2,492 18,478 616
2010-09 13,053 1,924 14,977 499
2010-08 14,790 2,327 17,117 571
2010-07 14,308 2,099 16,407 547
2010-06 13,505 2,128 15,633 521
2010-05 12,351 1,760 14,111 470
2010-04 13,307 2,612 15,919 531
2010-03 13,265 1,801 15,066 502
2010-02 11,744 1,852 13,596 453
2010-01 11,491 1,522 13,013 434
2009-12 14,082 2,307 16,389 546
2009-11 6,933 1,432 8,365 279
2009-10 6,288 1,385 7,673 256
2009-09 6,674 1,421 8,095 270
2009-08 5,769 1,214 6,983 233
2009-07 5,253 1,005 6,258 209
2009-06 4,884 980 5,864 195
2009-05 3,820 922 4,742 158
2009-04 3,897 946 4,843 161
2009-03 3,506 787 4,293 143
2009-02 3,199 724 3,923 131
2009-01 2,384 571 2,955 99
2008-12 1,924 545 2,469 82
2008-11 1,530 446 1,976 66
2008-10 1,405 416 1,821 61
2008-09 970 320 1,290 43
2008-08 747 242 989 33
2008-07 743 258 1,001 33
Unknown 0 1 1 -
Total 2,001,660 600,535 2,602,195 899

Application Price Distribution

This page shows a table showing the number of apps and games in each price category.

Count By Price - Active Apps
Month # Apps # Games # Total % of Total
Free 1,396,708 432,502 1,829,210 76.64%
0.99 172,604 72,296 244,900 10.26%
1.99 86,145 25,450 111,595 4.68%
2.99 54,485 18,974 73,459 3.08%
3.99 24,118 2,951 27,069 1.13%
4.99 31,835 5,699 37,534 1.57%
5.99 7,507 540 8,047 0.34%
6.99 4,873 954 5,827 0.24%
7.99 3,918 212 4,130 0.17%
8.99 2,786 142 2,928 0.12%
9.99 15,230 1,921 17,151 0.72%
10.99 1,065 123 1,188 0.05%
11.99 1,043 57 1,100 0.05%
12.99 1,216 40 1,256 0.05%
13.99 615 45 660 0.03%
14.99 2,614 162 2,776 0.12%
15.99 452 24 476 0.02%
16.99 522 11 533 0.02%
17.99 298 29 327 0.01%
18.99 389 7 396 0.02%
19.99 4,552 263 4,815 0.20%
20.99 162 12 174 0.01%
21.99 254 1 255 0.01%
22.99 171 5 176 0.01%
23.99 181 3 184 0.01%
24.99 1,246 43 1,289 0.05%
25.99 213 1 214 0.01%
26.99 103 3 106 0.00%
27.99 209 5 214 0.01%
28.99 139 16 155 0.01%
29.99 1,913 69 1,982 0.08%
30.99 80 4 84 0.00%
31.99 63 1 64 0.00%
32.99 86 3 89 0.00%
33.99 109 6 115 0.00%
34.99 278 6 284 0.01%
35.99 92 2 94 0.00%
36.99 47 1 48 0.00%
37.99 109 2 111 0.00%
38.99 69 1 70 0.00%
39.99 773 48 821 0.03%
40.99 47 1 48 0.00%
41.99 38 1 39 0.00%
42.99 48 2 50 0.00%
43.99 31 21 52 0.00%
44.99 175 1 176 0.01%
45.99 19 2 21 0.00%
46.99 24 6 30 0.00%
47.99 35 4 39 0.00%
48.99 70 2 72 0.00%
49.99 1,004 22 1,026 0.04%
54.99 133 3 136 0.01%
59.99 270 6 276 0.01%
64.99 165 4 169 0.01%
69.99 197 7 204 0.01%
74.99 115 3 118 0.00%
79.99 197 3 200 0.01%
84.99 29 2 31 0.00%
89.99 105 10 115 0.00%
94.99 64 5 69 0.00%
99.99 622 83 705 0.03%
109.99 25 1 26 0.00%
119.99 75 5 80 0.00%
124.99 19 1 20 0.00%
129.99 51 1 52 0.00%
139.99 35 2 37 0.00%
149.99 159 8 167 0.01%
159.99 45 1 46 0.00%
169.99 33 1 34 0.00%
174.99 4 1 5 0.00%
179.99 53 3 56 0.00%
189.99 19 1 20 0.00%
199.99 160 17 177 0.01%
209.99 9 2 11 0.00%
219.99 23 1 24 0.00%
229.99 9 1 10 0.00%
239.99 18 2 20 0.00%
249.99 60 2 62 0.00%
299.99 99 5 104 0.00%
349.99 41 3 44 0.00%
399.99 50 1 51 0.00%
449.99 24 0 24 0.00%
499.99 60 0 60 0.00%
599.99 19 0 19 0.00%
699.99 14 0 14 0.00%
799.99 12 0 12 0.00%
899.99 3 0 3 0.00%
999.99 98 8 106 0.00%
Total # apps: 1,823,877 562,889 2,386,766  
Total cost to buy all apps: $2,040,541.31 $304,815.13 $2,345,356.44  
Average App Price $1.12 $0.54 $0.98  

Application Category Distribution

Below are a list of all of the top level categories and the number of applications currently listed with that category as their primary one. You will note that some category totals seem low (like Newsstand), that is because very few apps list that category as their primary one.

Current Active Application Count By Category
Category Total % of Total
Games 562,270 23.56%
Business 243,122 10.19%
Education 218,268 9.14%
Lifestyle 206,626 8.66%
Entertainment 150,186 6.29%
Utilities 119,190 4.99%
Travel 98,280 4.12%
Book 74,142 3.11%
Health & Fitness 70,464 2.95%
Food & Drink 66,945 2.80%
Music 66,246 2.78%
Productivity 65,542 2.75%
Sports 56,623 2.37%
Photo & Video 54,494 2.28%
Reference 53,720 2.25%
Finance 53,698 2.25%
News 51,689 2.17%
Social Networking 49,671 2.08%
Medical 47,029 1.97%
Navigation 28,119 1.18%
Catalogs 18,248 0.76%
Shopping 16,446 0.69%
Weather 7,270 0.30%
Graphics & Design 1,685 0.07%
Developer Tools 1,541 0.06%
Photography 1,424 0.06%
Video 1,396 0.06%
Magazines & Newspapers 687 0.03%
Newsstand 2 0.00%
Tech News 1 0.00%
Healthcare & Fitness 1 0.00%
Comedy 1 0.00%
Total 2,385,026  
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