Study claims free iPhone games lack long-term appeal

Study claims free iPhone games lack long-term appeal
Just 20 per cent of people who download a free iPhone app come back to use it the next day, while after 30 days, just 5 per cent are still using it.

That's according to a study conducted by analytics firm Pinch Media. What's more, paid apps show a steeper decline in user interest.

It should be noted that the study relates to iPhone applications of all kinds, not just games. We wouldn't be surprised if games performed better.

Pinch also says free apps tend to be run 6.6 times more often than paid apps - 80 sessions - although CEO Eric Yardley explains to TechCrunch that the outlook for ad-supported apps is nevertheless somewhat murky.

In fact, he claims that less than 5 per cent of all apps would make more money now with ads than by charging for paid downloads. "Unless there is something inherent about the app that screams free, sell it."

Contributing Editor

Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)


No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.