The latest metrics report from mobile advertising firm AdMob claim that 54 per cent of iPhone and iPod touch users are in the US.
26 per cent are in Western Europe according to AdMob's calculations, while 7 per cent are in Asia. In Europe specifically, France, Germany and the UK all have more than 5 per cent of devices.
Meanwhile, AdMob says that the global ratio of iPhone to iPod touch users was roughly two to one.
Apple said this week it's now sold 45 million of the devices, which if you apply AdMob's ratio equates to around 30 million iPhones and 15 million iPod touches. AdMob says the ratio has remained constant in recent months.
AdMob's report also shows that ad requests from Android smartphones were up 25 per cent in June compared to May. The company says Android now has a market share of 5 per cent, having overtaken Windows Mobile.
AdMob's analysis is based on 16.8 million unique users of websites and apps using its mobile advertising platform. The full report can be found here.
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Top Stories
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
Apr 24th, 2024
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024