Best known for its numerous time management series, casual games specialist PlayFirst has secured $9.2 million in its latest round of funding.
The company has revealed $5.2 million was secured from existing investors Trinity Partners, Mayfeld Fund, DCM and Rustic Canyon Ventures, with the remaining $4 million sourced from Comerica Bank in debt financing.
Social surge
It's an injection that PlayFirst claims will be used to expand its position in both the mobile and social playgrounds.
"This financing enables us to keep our focus on the opportunities in the mobile and social gaming sectors and provides the flexibility to quickly respond to changes and opportunities as the market continues to shift rapidly," said PlayFirst president and chief executive, Mari Baker.
"With this capital, we will continue to aggressively optimize the PlayFirst brands that consumers love, like Diner Dash, to social and mobile platforms and look for growth through partnerships and potential acquisitions."
As a result of the funding, PlayFirst has appointed Eric Hartness as the firm's first VP and general manager of social games.
Hartness previously served as CMO at monetisation solution specialist PlaySpan, having also held various positions at EA for almost nine years.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
3 hours, 14 minutes ago
Supercell’s Squad Busters ranks No. 1 for App Store game downloads in all soft launch countries
News
11 hours, 16 minutes ago
Call of Duty Warzone: Mobile generated 'just' $6.92 million in its first month
News
12 hours, 46 minutes ago
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
10 hours, 36 minutes ago
The DMA Breakdown: What does the Digital Markets Act mean for your business?
Feature
Apr 23rd, 2024
King’s Trevor Burrows on the power of art: "We could see our numbers literally dropping"
Feature
Apr 22nd, 2024
Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
News
12 hours, 46 minutes ago