Any publisher that puts the freemium model at the heart of its business needs to ensure their titles have the tools to drive enough revenue to make it worth their while.
Glu's free-to-play push which, according to CEO Niccolo De Masi, resulted in the firm becoming a greater freemium force than both EA and Gameloft back in January began with the launch of Gun Bros last autumn.
If the firm's latest stats are anything to go by, things are going rather well.
Gunning down the downloads
Total downloads now sit at 6.8 million across iPhone, iPad and Android (5.5 million on iOS downloads and 1.3 million on Android) up from 2.8 million back in December and the game managed to generate $610,000 in non-GAAP revenue in its first two months.
The secret of Gun Bros' recent success, according to Glu, is its employment of Tapjoy's monetisation tools.
"The success of Gun Bros validates our strategy of building high-quality, freemium games that monetise through microtransactions, in-game advertising and offers," said Glu VP of marketing Michael Breslin.
"Tapjoy is an ideal partner to help us both monetise and distribute our games because they truly understand what it takes to build a successful freemium business on mobile platforms."
Ad happyThe publisher claims the employment of Tapjoy's alternative payment platform which allows players to earn virtual currency for free in exchange for taking part in advertising offers or downloading other apps - is what resulted in Gun Bros' healthy monetisation rates.
The game also gained a vital promo push by appearing on Tapjoy's pay-per-install network.
"We feel that offers deliver a much better user experience than other forms of advertising because they put users in a completely different mindset," added Breslin.
"Consumers are trained to tune out ads that are intrusive and interrupt game play, but [Tapjoy's] offers are a much 'softer' sell and they allow users to get something of real value in return for their loyalty to the game."
A full case study looking at Glu's partnership with Tapjoy can be found on Tapjoy's website.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
4 hours, 18 minutes ago
Supercell’s Squad Busters ranks No. 1 for App Store game downloads in all soft launch countries
News
12 hours, 20 minutes ago
Call of Duty Warzone: Mobile generated 'just' $6.92 million in its first month
Feature
11 hours, 40 minutes ago
The DMA Breakdown: What does the Digital Markets Act mean for your business?
Feature
Apr 23rd, 2024
King’s Trevor Burrows on the power of art: "We could see our numbers literally dropping"
Feature
Apr 22nd, 2024
Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
News
Apr 23rd, 2024