With 500,000 Android device activated daily, it should be the best mobile platform ever, but it's horrible when it comes to making money, that was the kicker from Rick Marazzani, head of content programming at Exent, a PC/Android on-demand content company.

"At the moment, on Android you only sell dozens of games a month, and that's no way to pay your mortgage," Marazzani pointed out.

"It's a totally terrible, dismal platform today. But it will get better."

New horizon

He also pointed to some of the ways in which this would happen, ranging from Google's strength as a marketing platform (especially for monetising free apps), merchandising and - of course - plain monetisation.

"Carriers haven't found a way to tap into the Android Market in terms of billing yet," said Marazzani.

"No one gives their credit card details to Google for any other type of transaction so there's a lot of friction in that relationship. What we need one-click billing."

Indeed, Marazzani's hope for Android is that carriers will regain their former importance in the ecosystem.

"Back in the day, 90 percent of mobile games were sold via carriers. Now it's 20 percent. Carriers really missed the boat, but they still have that opportunity in terms of the marketing, merchandising and monetisation options they have available to them."