70 percent of the total handset market - the blue bits - remains non-smart, representing the potential for future growth.
Flick the switch
The chart shows that the smartphone market as a whole (the brown Android and the green proprietary bits) is growing fast, with the percentage of total units now at 31, compared to 14 percent in Q3 2008.
In the three year period from Q3 2008 to Q3 2011, the number of smartphones is predicted to have risen from 40 million to 120 million, representing huge growth compared to non-smartphone devices, which grew from 258 million to 272 million.
The number of consumers 'switching' between device manufacturers also appears to be growing, as user number have recently declined for Nokia/Symbian and RIM.
However, Apple's market share currently sits at 5 percent, a five times higher figure than its share in 2008.
Switching pains
Dediu also highlights the hurdles facing Nokia as it phases out its Symbian phones.
"As Nokia shifts its Symbian portfolio to a licensed Windows Phone model the licensed cohort will tip over into an "all but two are licensees" line-up," he said.
"This should be particularly worrisome as value is shifting to software and services and "super-platforms". But before the disruption is complete, there are still some cards to play.
"Samsung and Nokia have vast non-smart volumes to convert and it's unclear if they will do it with Android and Windows vs. layering their own proprietary Bada and future Nokia Linux platforms."
You can read Dediu's deductions in full or view the even more beautiful interactive vendor bubbles chart at the asymco website.
