Expanding beyond its own discovery platform, TeePee Games has announced a partnership with The Express Group to deliver a new games portal for OK! Magazine.
The new venture will be delivered via the magazine's official Facebook group, coinciding with the launch of a new OK! branded mobile games store for Android.
It's the Facebook portal, however, that will be powered by TeePee, offering a "large selection of free Facebook games" and allowing users to interact with their friends and share their favourite titles.
Express delivery
"This is a great venture for TeePee Games and it really shows off our proprietary technology and how this can be used by huge consumer brands to engage, on another level, with their audience," said TeePee CEO and co-founder Tony Pearce.
"We're delighted to be partnering with OK! Magazine to launch something truly exciting for their readers. OK! Games will keep their online audience extremely engaged with the brand, and will keep them coming back for more."
For OK!, which is published by media outfit Northern & Shell, the deal represents a first step towards engaging the magazine's userbase in a new way.
"We've been looking to engage with our social networking audience in different ways for a while now and, with OK! Games, we believe we have found a new and innovative solution to do this," added OK! online editor Geoff Marsh.
"TeePee Games has provided us with a great new way to interact with our readers and promote OK! Magazine in a way which sets us apart from the crowd."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
5 hours, 38 minutes ago
Apple reins in Vision Pro plans following dwindling demand and disappearing apps
News
7 hours, 12 minutes ago
FTC bans noncompete work clauses to encourage entrepreneurialism and higher pay
News
8 hours, 12 minutes ago
The amazing companies you could meet at next week's Dubai GameExpo Summit!
Feature
9 hours, 12 minutes ago
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
12 hours, 12 minutes ago
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 17th, 2024