Mobile game companies start up each and every single day. Another started up just the other day.

The difference is this one is a special new start up...

Boasting Bungie and Wideload Games co-founder Alex Seropian, ex-Dreamworks R&D manager Brent Pease, plus what president Tim Harris calmly refers to as 'some kickass art talent from ex-Marvel and DC guys', Industrial Toys certainly seems to have the experience to rip up the joint.

Firing up the game

As for what sort of content it has planned, Harris explains its premise is there aren't enough great games for core gamers on mobile.

The company's mission statement says; "We'll be mobile to the core, with games that let you have an immersive session at home that blows your mind apart as well as a 30-second experience that still moves you forward while you're waiting for the bus.

"We're going deep on story and community and all sorts of nerdie goodness."

Based in Los Angeles, you can keep up with what Industrial Toys gets up to via Facebook and Twitter.