UK outfit HyperBees wins Best Buy's Get Discovered contest for Android

UK outfit HyperBees wins Best Buy's Get Discovered contest for Android
UK studio HyperBees has won Best Buy's Get Discovered competition for Android, with the firm's release HyperQuiz coming out on top in the four game final round.

The contest was set up to help titles stand out in what's becoming the increasingly competitive app market on Android.

As a result, the London-based outfit's release will receive seed funding from Trinity Ventures, distribution through Best Buy's App Discovery Centre and promotion from VentureBeat.

Hyper winner

Organisers say more than 150 games from 117 developers entered the competition, with their downloads on Google Play monitored for a month in order to help determine the four finalists.

From there, the competition's panel – which included VP of product for Google+ Bradley Horowitz, Trinity Ventures general partner Gus Tai, VentureBeat's lead writer Dean Takahashi and director of business models at Best Buy Margita Labhard – picked out the winner, with HyperBees team lead Tom Mleko describing HyperQuiz as "Who Wants to be a Millionaire? for the mobile generation."

Strong retention

In all, HyperQuiz users spent 17 minutes per play session on the game, with around 35 percent of the visits lasting more than 10 minutes.

HyperBees makes 80 percent of its revenue from the game from in-app purchases – 5.2 percent of users buying in-game at an average purchase price of $4.20 - and the remaining 20 percent from advertising.

The studio will now benefit from a term sheet for seed funding from VC firm Trinity Ventures, with the amount on offer set to range from $50,000 to $100,000.

[source: VentureBeat]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font. As editor, he has the pleasure of monitoring the market share of all mobile OSes on a daily basis.


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