Samsung extends reach of its iAd competitor AdHub announcing a mobile advertising exchange

Samsung extends reach of its iAd competitor AdHub announcing a mobile advertising exchange
Advertising technology specialist OpenX has signed a deal with Samsung to power a new advertising exchange.

Called the Samsung AdHub Market, it will launch in the second half of 2012, offering opportunities for mobile-specific inventory.

In keeping with Apple's iAd and Google's AdMob platforms, it's part of Samsung wider AdHub's vision to provide sophisticated solutions for advertisers on its various hardware devices. 

It's previously announced the Samsung AdHub for SmartTV advertising.

Consumer reach

The real-time exchange will enable advertisers to bid and purchase mobile inventory from mobile developers and Samsung Electronics within a closed marketplace environment.

"Samsung is empowering both the developer and the advertiser, by creating a win-win solution, in which the app developer is able to achieve higher revenues and advertisers are able to reach their marketing goals," said Daniel Park, VP of Samsung's Media Solution Center.

[source: OpenX]

A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.


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