Facebook launches user curated web, iOS and Android app store - Facebook App Center
Nine months on, however, it appears to have stepped up to the plate, albeit a different plate.
It's just launched the Facebook App Center - the place to find social apps, both free and paid.
1.8 billion million eyeballs
As well as being live on the web, this distribution platform will also be available via Facebook's iOS and Android apps, and all apps that use Facebook, Canvas, HTML5 or are native can sign up to gain discovery.
"For the over 900 million people that use Facebook, the App Center will become the new, central place to find great apps like Draw Something, Pinterest, Spotify, Battle Pirates, Viddy and Bubble Witch Saga," says Facebook developer Aaron Brady.
Strong door policy
In terms of curation, Facebook is going to rely on user ratings and user engagement in order to work out whether to list an app.
Maybe you could consider it Google Play plus or Apple App Store (for the people).
"Well-designed apps that people enjoy will be prominently displayed. Apps that receive poor user ratings or don't meet the quality guidelines won't be listed," Brady warns.
Developers will have to ensure their apps use Facebook Login to get listed. They'll also be encouraged to create their own app's detail page.
In terms of how the system will work, if you're after an iOS or Android app, you'll be pushed to the relevant app store. Facebook apps - well - you'll already be using Facebook.
Obviously, any payment will be required via individual app stores, while Facebook will handle both in-app purchases and straight paid apps using Facebook Credits as well as its extended beta payment program.
Facebook App Center will be rolled out in the coming weeks.