Steel Media launches interactive iOS magazine 'swipe' on App Store

Steel Media launches interactive iOS magazine 'swipe' on App Store
With a focus on interactive content, Pocket Gamer publisher Steel Media has launched a new magazine aimed at iOS gamers, swipe.

The publication – which is available for iPad on the App Store, with an iPhone version set to be launched shortly – is designed to "showcase the finest iOS content", with Steel Media looking to offer a different proposition to more traditional, 'flat' digital magazines.

An interactive eye

As such, swipe is delivered with interactive HTML5 built in, helping to lift its content off the pages.

"From an editorial perspective, working on a publication that focuses only on the best content available for the iOS scene is uniquely rewarding in terms of how well you get to serve your audience," said swipe editor Joao Diniz Sanches.

"But when you add in the dynamic, fun interactive elements that a digital magazine format allows you're then able to push the reader experience to a new level, to bring it to life."

The magazine's content is sourced from members of the iPhone Alliance – Steel Media's independent advertising network for iPhone websites – which, as well as Pocket Gamer, includes the likes of 148Apps, Slide To Play and App Spy, amongst others.

Slick swipe

"Swipe magazine packages the best content from independent game sites into a smart, easy-reading interactive wrapper," added Chris James, Steel Media MD.

"We're really proud of it and think it stands out in the digital magazine space as offering something a bit more engaging than anything else out there."

The first issue features what's billed as a 'world exclusive' on Rovio's forthcoming Amazing Alex, as well a full and frank discussion on the merits of freemium games.

Swipe magazine is available without charge from the App Store. More details can be found on the official swipe magazine website.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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