Having long operated the I-play label, games distributor Oberon Media has announced a complete rebranding, with the company taking on the 'Iplay' name across its entire business.
The name change, which is effective immediately, is designed to reflect a sharpening of the company's operations.
Indeed, Iplay is keen to push new "technological improvements", with a new data analytics engine designed to target games at the right brand of players.
Tech talk
"Through this rebranding, we want to send a message to the marketplace that signals the fundamental and positive changes that have taken place in our company, further improving on the already exceptional services," said CCO Bob Hayes.
"The new leadership team has taken the company to the next level by improving on our technology and expanding both our game content and product offerings in order to deliver the most robust, highly targeted interactive game entertainment experience to consumers."
All such new technology comes about as a result of a migration to a new platform designed to deliver the "most robust experience possible."
In addition, support for a new range of game genres across Iplay's channel including sports, action/arcades, simulation, indie games and card and casino should help the firm reach out to wider audiences, and, potentially, a greater array of developers.
Iplay's first activity under its new guise, however, will come at Casual Connect in Seattle which kicks off on 24 July with the firm operating as a platinum sponsor.
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
4 hours, 42 minutes ago
Supercell’s Squad Busters ranks No. 1 for App Store game downloads in all soft launch countries
News
12 hours, 44 minutes ago
Call of Duty Warzone: Mobile generated 'just' $6.92 million in its first month
Feature
12 hours, 4 minutes ago
The DMA Breakdown: What does the Digital Markets Act mean for your business?
Feature
Apr 23rd, 2024
King’s Trevor Burrows on the power of art: "We could see our numbers literally dropping"
Feature
Apr 22nd, 2024
Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
News
Apr 23rd, 2024