Monetisation platform W3i has revealed that Android users are getting more comfortable parting with their cash.
According to its internal figures, the average revenue per conversion on Android has sharply increased over the last few months, rising from roughly 40c in May 2012, to 90c now.
In comparison, the company claims the average revenue per conversion on iOS stands at $1.10.
Complementary
iOS is still in the lead, then, but W3i's numbers suggest the gap is fast closing.
According to W3i, this development means that Android developers with significant userbases stand to cash in, and as such, the company has announced a new strategic partnership with Temple Run developer Imangi.
The two-year partnership will see W3i's monetisation platform integrated into Temple Run on Android, a game that boasts more than 5 million daily active users.
Running with itIn practice, this means that Temple Run players will now be able to earn Temple Run coins by installing and playing titles from W3i's in-game mobile offer exchange wall, which aggregates offers from networks around the world.
"W3i is all about providing our developer partners a full-service approach," explained W3i co-founder Rob Weber.
"Temple Run is arguably the best game on the Android platform, and we want to ensure that the game maximises its revenue potential and that the advertising complements the gameplay experience."
News
Related Articles
Comment & Opinion
Sep 30th, 2020
Post-COVID, a global approach is helping China’s mobile publishers achieve sustainable growth
Top Stories
News
10 hours, 38 minutes ago
Scopely is celebrating Monopoly GO!'s first birthday with in-game events and rewards
News
12 hours, 42 minutes ago
Learn about the state of play in MENA and the changing payments landscape at the Dubai GameExpo Summit
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
Feature
Apr 15th, 2024
Hot Five: XCOM Legends’ rumoured shutdown, Squad Busters verges on soft launch, and Royal Match reaches $3 billion
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |