Rovio: Half our revenue to come from physical goods

Rovio: Half our revenue to come from physical goods
Rovio has suggested it is looking to generate more than half of its annual revenue from the sale of physical goods within a few years, with food and drink products both prime targets.

That's according to CMO Peter Vesterbacka, who revealed during an Open Mobile Summit panel that the company plans to expand on its existing lucrative merchandising set up to ensure its IP makes as much money on the real shop shelves as it does the digital ones.

Branching out

"We are looking at food, drinks, stuff that you will use everyday," Vesterbacka told the site, citing the model of Coca Cola, who delivers a billion or so soft drinks every day.

That's something he believes Rovio is capable of doing with Angrys Birds et al, though he admitted "people think that we are crazy."

Existing Rovio merchandising deals are hardly few and far between. Angry Birds is already linked to everything from baby clothes to speaker sets.

Vesterbacka himself has even fronted an ad campaign for coffee in Finland, illustrating the profile the studio has built for itself.

Back in August, it was also claimed that Angry Birds plush toy sales doubled to $400 million in 2012, while Rovio has recently partnering with McDonalds in China to deliver a location-based version of the game.

[source: AllThingsD]

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font. As editor, he has the pleasure of monitoring the market share of all mobile OSes on a daily basis.


No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.