Capcom's social subsidiary Beeline scores Ghostbusters IP for mobile move

Capcom's social subsidiary Beeline scores Ghostbusters IP for mobile move
Capcom subsidiary Beeline Interactive is developing a social mobile game based on the Ghostbusters IP for release in early 2013.

In a statement, Capcom explained that it hopes that the Ghostbusters name will attract a male userbase, and stressed that the game "allows fathers and sons to play together."

As such, Capcom feels it will act as a perfect complement to Beeline's existing social smash hit, The Smurfs' Village. Women make up 57 percent of that game's userbase, "including mothers, daughters and granddaughters."

Taken in combination, the two titles will help Capcom make "the Beeline brand synonymous with 'games that can be enjoyed by three generations of users'."

Busy bees

Capcom's statement also detailed how it plans to capitalise on the rapid growth of the mobile market worldwide.

The Capcom brand, it explained, will be used to "generate new synergies between home video games and social games."

Meanwhile, Beeline will act as Capcom's dedicated casual gaming brand in the mobile space.

Since being formed by Capcom in 2011, Beeline has been a notable bright spot for Capcom, particularly outside of Japan. Its success with IPs such as the Smurfs, Shrek and Peanuts has helped Capcom's digital content business towards a net income of $70 million, up 83 percent year-on-year.

To date, titles distributed under the Beeline banner have accumulated more than 74 million downloads.

[source: Capcom]
Staff Writer's news editor 2012-2013


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