Madfinger Games' free-to-play FPS Dead Trigger is generating 48 percent more revenue on iOS since the company decided to integrate Tapjoy's monetisation solutions.
On Android, Tapjoy integration led to an increase in revenues of 66 percent.
As such, Madfinger Games is now reaping an average revenue per daily active user (ARPDAU) of 3c from Tapjoy's monetisation mechanics alone, which sit alongside Madfinger's own in-app purchasing options in-game.
Sound advice
Madfinger originally approached Tapjoy as part of its effort to better monetise Dead Trigger's non-paying users.
Unsurprisingly, Tapjoy recommended that Madfinger integrate its monetisation solutions, which reward users who look at ads, watch videos or install other apps with free in-game gold.
Today, Tapjoy accounts for 60 percent of the total revenue Dead Trigger generates on Android, and 32 percent of the revenue it generates on iOS.
A joy and a pleasure
Given that Dead Trigger was already a successful game, despite its well-documented problems with piracy, Madfinger Games is naturally pleased with the outcome of this partnership.
"It has been an absolute delight working with Tapjoy," said Madfinger Games CEO Marek Rabas.
"Integrating them into our Dead Trigger game was a great decision and our revenue has increased significantly thanks to them."
Top Stories
News
11 hours, 2 minutes ago
Pocket Worlds’ Highrise surpasses 40 million users as it unveils new development tools
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Feature
Mar 25th, 2024
Hot Five: Epic’s app store plans, Turkey’s tax exemptions, and Call of Duty Warzone: Mobile finally releases globally
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Interview
Mar 22nd, 2024