Merry mobile Christmas: Rovio, Disney and Storm8 enjoy monster festive download spikes

Merry mobile Christmas: Rovio, Disney and Storm8 enjoy monster festive download spikes
Earlier today, mobile app analytics firm Flurry estimated that 25 December 2012 played host to 328 million iOS and Android app downloads.

It's no surprise, then, that mobile games developers are reporting record download spikes for the holiday season.

For instance, Finnish firm Rovio has announced that Angry Birds games accumulated more than 8 million downloads on Christmas day 2012, and 30 million downloads during the seven days beginning 22 December.

Meanwhile, Imangi Studios co-founder Keith Shepherd announced festive figures for Temple Run via Twitter, explaining that the game accrued more than 1 million Christmas day downloads on iOS, more than 1 million on Android, and more than 500,000 on the Amazon Appstore.

Take a peak

Imangi Studios also contributed to Disney's festive success, as Temple Run: Brave was one of the games that helped the House of Mouse generate 15 million downloads over the five-day period beginning 22 December.

That figure represents a 98 percent increase in downloads against the same period in 2011, and Disney also reported a 400 percent year-on-year increase in peak daily active users, which spiked at 7.5 million.

Finally, California-based developer Storm8 has also been participating in the stat-sharing, announcing that its portfolio of social games generated 2 million downloads on Christmas day alone.

That equates to a four-fold increase in downloads when compared an average day. More importantly, perhaps, Storm8 also saw a Christmas day increase in average revenue per user of 350 percent.

Staff Writer's news editor 2012-2013


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