"We're trying to make the world of games development more scientific," explained Flurry's European MD Richard Firminger during his talk at TIGA's Mobile and Tablet Games Event in London today.
Flurry's ambition, as Firminger explained it, is to arm developers with the data to make better games.
And Flurry certainly has plenty of data to share the advertising and analytics firm registers 850 million monthly unique users, and a staggering 72 billion monthly unique sessions.
"We hope that analytics doesn't stifle creativity," Firminger continued. "We think they're great partners."
Against the grain
Conference speakers often like to make bold proclamations regarding the mobile market, and one popular example at the moment seems to be: "if you're not already making mobile games, it's too late to start."
That, according to Firminger, is a fallacy.
"The market is just beginning," he explained, before going on to explain that Flurry expects the size of the addressable market for mobile gaming to exceed 1 billion in 2013.
Some markets are growing faster than others, of course. The rate of iOS and Android devices activiations is currently growing at an annual rate of 293 percent, for instance.
Them and US
As developing markets rise to prominence, though, the importance of the North American market diminishes. The US remains important, of course, but it's no longer the be-all-and-end-all.
According to Flurry, 71 percent of mobile gaming sessions now take place outside the US.
As such, "launching in smaller markets to gain a foothold can be a great tactic," explained Firminger.
Top Stories
News
Apr 18th, 2024
Fortis team boosted by top ex-King, PopCap EA, Microsoft and Warner Bros. Games talent
News
Apr 18th, 2024
UK skills crisis prompts call for games industry-led body to tackle key challenges
News
Apr 18th, 2024
AI joins the team at King: "Our challenge is to create the right amount of challenge"
Feature
1 hour, 22 minutes ago
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Feature
1 hour, 58 minutes ago
Chart Climbers: Brawl Stars, Legend of Mushroom, Sea of Conquest and more rise up the mobile game revenue rankings
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |