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Behaviour Interactive and Reliance Games form publishing partnership dedicated to movie tie-ins

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Behaviour Interactive and Reliance Games form publishing partnership dedicated to movie tie-ins
Long-running Canadian independent developer Behaviour Interactive and Indian publisher Reliance Games have formed a 'strategic partnership' to create mobile games based on upcoming feature films.

The arrangement will see Behaviour and Reliance (formerly known as Jump Games) develop and co-publish tie-in titles for mobile platforms – two of which are already in production.

"Both Reliance Games and Behaviour have successful track records developing high-quality, movie-based games," explained Reliance Games' Global Studios VP Eric Marlow.

With two games in production together already, it's clear that our design and production synergies will prove to be a winning combination."

Old hands

Behaviour Interactive's recent work includes tie-ins for Ice Age: Continental Drift and Disney's Brave.

Reliance, meanwhile, developed mobile games based on sci-fi remake Total Recall and robot-boxing flick Real Steel.

"All of us at Behaviour are excited to partner with Reliance to complement the launch of certain major, upcoming feature films with mobile games," added Behaviour Interactive's president and executive producer Rémi Racine.

"Clearly, we strive to heighten the property's brand awareness and to maximise the entertainment value of the property for film-goers and game-players alike."

Reliance and Behaviour plan to announce details of their first two tie-in titles in Spring 2013.

Staff Writer

PocketGamer.biz's news editor 2012-2013