SessionM highlights the value of the Power Users who account for 70% of your IAP revenue
Perhaps US mobile monetisation outfit SessionM will succeed with its 'Power User'.
Significantly, it's putting numbers behind the concept too: it defines a 'power user' as the third of users who complete the most in-app activities across the apps it tracks through its network.
Each quarter it consider the behaviour of this valuable cohort in its Power User Report. It's just released the report for Q4 2012.
The droids you want
Key findings are these users account for 73 percent of time spent in-app, for 70 percent of in-app purchases, and perform 576 percent more actions than the average user.
Interestingly, the gender split is 51:49 male to female, although this average clearly depends on the specific app you're looking at.
Of course, who these users are and how you can convert ordinary users into power users is the key point, and one about which SessionM thinks it can help, at least if you start using its real rewards platform, which is backed by its mPOINTS virtual currency.
You can see the company's Q4 2012 Power User infographic here.