E3 2013: We're very excited about Apple's controller news, says Green Throttle
Once such is Green Throttle Games, which is looking to bringing a new category of Android games to TV.
CEO Charles Huang told us about the opportunity for living room games that need a controller not a touchscreen, but don't need the horsepower of a PlayStation 4 or Xbox One.
Given his involvement with Guitar Hero, it's something Huang knows plenty about.
And, more significantly, thanks to Apple's news that it will enable third party controllers for games in iOS 7, companies like Green Throttle can now look beyond Android.