Mobile gaming analytics specialist GamesAnalytics has announced its secured $1.3 million in a series A funding round, with new investors Par Equity and STV Group on board.

The investment in the business – which looks to aid developers bolster game design with analytics tracking player behaviour – represents the first stage in a $3 million strong program designed to help boost the firm's predictive modeling platform Predict.

Rapid expansion

GamesAnalytics has also revealed a portion of the money will help expand and strengthen its sales and marketing activities to cope with what it claims is its "rapidly expanding global client base."

"The company has made significant progress over the last couple of years developing its technology and analytics services,” said company chairman Tim Christian.

"This new investment will enable us to accelerate platform development and deployment across all gaming sectors."

Indeed, GamesAnalytics claims the injection of funds will help it increase its reach across free-to-play sectors, including, but not limited to, casino and real money gambling, cloud gaming, MMO and mobile.

[source: PR Newswire]