At least, that's how the virtuous circle is supposed to work.
It was something Pocket Gamer put to the test for the second time with our Big Indie Pitch.
Play you long time
The concept is simple; fill a room with journalists and game developers and get them speed-dating.
Held in Cologne during GDC Europe/Gamescom 2013 - and thanks to sponsors Sega and Apmetrix - it proved to be massive success.
Even Sonic thought so.
You can see a selection of photos below and the full set for liking and tagging over on our Facebook page.
