Gameloft: 150 million people play our games every month

Gameloft: 150 million people play our games every month
French publisher Gameloft (EPA:GFT) has revealed that, every 30 days, 150 million people tap into its paid and free-to-play titles across smartphones and tablets.

The stat, released as part of the firm's half year financial results, was coupled with the revelation that Gameloft games have been installed 800 million times across iOS and Android to date.

That's a number that helps explain why the company has seen its sales from smartphone and tablet games jump 45 percent year on year.

Smartphone surge

The figures form part of an updated release of the firm's half year results – previously published back in July – which saw Gameloft post consolidated sales were €109.4 million (around $142 million), up 15 percent year-on-year.

Smartphone sales now make up 61 percent of Gameloft's business, with Ice Age Village, Modern Combat 4: Zero Hour, World at Arms, My Little Pony, Order & Chaos Online, and Six-Guns some of the top performers.

In recent months, Despicable Me: Minion Rush and Asphalt 8: Airborne have also performed well for the firm.

Asphalt 8: Airborne

Looking ahead, the company claims games on low-end smartphones and tablets are a target, dubbing them as "radically different from the games that have been developed until now".

"The momentum of the smartphone and tablet market should therefore continue to sustain Gameloft's growth in the upcoming quarters," concluded the firm, aiming for year end revenue of between €235 million and €240 million.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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Fraser Ross MacInnes Product/Design Director at Danke Games
100 million a month is still no slouch Jon, especially for a company that didn't weather the transition to smartphones particularly smoothly.
jon jordan
We have to remember that around a third of those players over the past couple of months will have been from one game - Despicable Me: Minion Rush.

It will be interesting to see whether Gameloft can continue this level of activity when that audience starts to decline.
Darius Tan
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