User explosion: Boom! Tanks hits 1 million downloads in a week

User explosion: Boom! Tanks hits 1 million downloads in a week

It's move on smartphones may still be in its formative stages, but UK publisher Codemasters is keen to trumpet the success it's enjoyed so far, starting with Boom! Tanks.

The free-to-play release – loosely described by some as 'CSR Racing, but with tanks' – has amassed 1 million downloads in its first week of release, with 8 million tanks "blasted to smithereens".

War of numbers

The publisher has also announced an update expanding compatibility for play to previously unsupported devices, including iPhone 4 and the fifth generation iPod touch.

"Since launch, players scored over two and a half million perfect hits and exchanged over 30 million shells in battles with the enemy," detailed the firm.

"Taking advantage of the game's tank personalisation, customisation and sharing features, Boom! Tanks gamers have shared over 250,000 pictures of their war machines, which have been responsible for destroying over eight million tanks."

Updates are planned, Codemasters claims, with further campaign content to be "announced shortly."

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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