Preparing for its lucky 13th edition, Game Connection Paris has announced its first batch of speakers.

And plenty of expertise will be on show.

Applifier CEO Jussi Laakkonen will be talking about the viral marketing of mobile games, while Renren's Edward He tackles the subject of Helping Overseas Partners in the Chinese Mobile Market.

App Annie CEO Bertrand Schmitt will break out his App Store Insights to help developers come up with the next killer app, and 6waves CEO Arthur Chow discusses the differences and similarities between social and mobile games.

World of games

Of course, it's not all about mobile games as talks from Naughty Dog artist Keith Guerrette, ArenaNet's Steve Fowler, Ubisoft Blue Byte's Doru Apreotesei and Epic Games' Fred Markus underline.

As well as these, Game Connection Paris will also host some day-long master classes with ex-PopCap PR guru Cathy Orr talking about Lessons in International PR.

Running from 3-5 December, the event's early bird ticket discount - tickets starting from €300 - is available until 2 October.

You can find out more details from the Game Connection Paris 2013 website.