Following on from its $3 million Series A round, GamesAnalytics is building out its team.

The Scottish predictive analytics specialist has been hiring across roles such as software engineers, database architects and clients services and marketing.

Key amongst these is the appointment of ex-I-play vice president Keith Adair.

All in play

He joins GamesAnalytics in the newly created role of business development in Europe and the Middle East, where he will be working with publishers and developers across the gaming and gambling sector.

"We are moving forward rapidly with the next phase of our international growth strategy and platform development," commented GamesAnalytics' COO Mark Robinson.

"The new appointments bring incremental expertise to the development team and support our ever-expanding client base."