Life imitates art: King launches Candy Crush candy

Life imitates art: King launches Candy Crush candy

King's no stranger to launching branded merchandise – the world having been treated to Candy Crush socks back in June.

However, it's surprising to learn that studio has only just linked up with the very product that lies at the heart of the aforementioned revenue raising smash: candy.

Four for all?

Launched with little fanfare via the studio's website, Candy Crush candy is currently available in four varieties – Color Bombs, Jelly Fish, Fruit Gummies and and Sour Fruit Gummies.

Promotion for the new range currently appears to be limited to a banner at the top of that links to a selling page on US chain Dylan's Candy Bar's website.

As a result, it seems the range is currently limited to the US, though King's global presence in the west suggests it's surely only a matter of time before a global roll out is on the cards.

Candy Crush candy's launch comes at a time when King is increasingly looking to raise its profile with mainstream consumers, with TV ads promoting both Candy Crush Saga and more recent release Pet Rescue Saga now commonplace.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Keith Andrew
Thanks Tamara.
Tamara S
I like candy crush
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.