NativeX has announced a partnership with Sega of America and Sega of Europe to bring its advertising platform to Sega free-to-play mobile games.
As part of the deal, NativeX will sell the advertising across Sega's portfolio, with endless runner Sonic Dash being the launch title.
"Creating an amazing gaming experience for our customers is our top priority," said Sega's senior director of digital marketing, Mike Evans.
"NativeX truly understands the challenges of protecting the user experience while monetizing through advertising. We were able to improve the user experience dramatically in one week by testing and optimizing our ad formats and placements."
An eye on expansion
NativeX's co-founder Robert Weber was optimistic that the expansion would prove to be a successful endeavor for both parties.
"It's one of the most respected, creative company in the industry, and we look forward to helping SEGA further grow its mobile business with innovative advertising solutions," he said.
NativeX's ad technology includes multiple native ad formats including interstitial, banner, offer wall, rich media, and high-definition video that meshes with a games user experience - in one SDK.
Developers can also implement new ad formats as they are released without having to download a new SDK.