The cross-platform game development SDK, Marmalade, has announced Marmalade Juice - an iOS to Android porting tool.
Juice will allow iOS developers on Marmalade to port their games to Android, giving them access to an estimated market over 1 billion additional devices worldwide.
Using Marmalade Juice, developers previously locked into the iOS ecosystem can recompile their game's Objective-C code for Android - paving the way for a launch on Google Play and the Amazon App Store.
Speaking on Marmalade Juice, Justin Ng - engineering manager at Storm8 - underscored the easy of the porting process.
"Working with Marmalade Juice has made the process of bringing games to Android almost invisible. The Marmalade toolset integrates well into our process and because everything is still developed in Xcode, there was a minimal learning curve," he said.
"Using Marmalade Juice was incredibly easy and allowed us to focus on what we love - building hit games for our more than 50 million monthly active users."
Harvey Elliott, Marmalade Technologies' CEO, stressed that it Juice was the most natural way to help iOS developers enter the "dominant" Android market.
"Adding Marmalade Juice to our powerful SDK means that at last developers have an easy way to extend from iOS to the now dominant Android market, using technology from a company that has grown up with mobile gaming," Elliot said.
"The release of Marmalade Juice underlines the long established aims of Marmalade in ensuring that operating across platforms can be a sustainable strategy for the developer and the industry as a whole."
Marmalade Juice will be included in all Marmalade licences and from today, for a limited time, the annual Community licence is free.