In a reversal to its launch aim, unconsole Ouya has dropped the requirement that developers provide some free content.

Previously, games on the Android TV platform either had to be free-to-play or offer a free demo.

But on its blog, Ouya Games Guy Bob Mills says "many devs had trouble meeting the requirement, didn't want to make a demo, or weren't sure how to monetize their game".

Demonstrating about demos

He goes on to detail...

"We kept hearing the same things:

· It's about choice. Give devs the freedom to choose. That's openness.
· It doesn't make sense, creatively, to put a demo in my game.
· Implementing demo content is not within our studio's budget.
· I don't really know how to implement a good demo."

The move comes as Ouya looks to extend its platform beyond its own hardware, with a hook up with Mad Catz' MOJO the first of many expected announcements.