Talking Tom developer Outfit7 has lifted the lid on Bee7, a new way for Android developers to help solve the challenges of discovery and monetisation.
Originally conceived as Outfit7's in-house discovery and cross-promotion solution, Bee7 combines game discovery, user acquisition and retention into one product.
However, it does this in the consumer-centric manner, delivering game-related content, helping users to discover new games when they want to, while rewarding them with soft currency for continuing to play the games they enjoy.
It can be used as a standalone cross-promotion tool, or to create an additional revenue stream alongside existing monetisation methods, such as advertising, in-app purchases and videos.
And is already being used in more than 140 games to acquire users across 186 countries.
One for all
In order to use Bee7 developers simply need to integrate the platform's SDK into their apps.
John Rankin, Bee7's MD, explained that the firm released Bee7 to help talented game developers find the success they deserve.
“It’s rare and exciting to be able to enter the market with a technology that’s both an industry-first, and thanks to Outfit7, already proven as extremely successful.”
“There are many talented game developers out there who are simply not able to make money on Android. Before Bee7, there hasn’t been a proven way to build an audience of loyal and engaged gamers for most developers.
"Bee7’s philosophy is to give the tens of thousands of smaller developers the same opportunity to grow that well established studios already have."
Developers who sign up and integrate the SDK before 31 March 2015 will get an install credited to their account for each install of Bee7 they generate.
For more info on Bee7, you can click right here.