At Pocket Gamer Connects San Francisco 2015, Peter Willington spoke to Pavel Golubev about how Appodeal enables developers to make more money from advertising networks.

Golubev explained how the Russian developer - which now has a San Francisco office - started Appodeal as an internal product to monetise its apps better through ad networks.

"When we able to increase our earnings up to three times, we decided to make a public product out of it," he explains.

As for the future of advertising, Golubev isn't sure how it will pan out for wearables or VR in the short-term, but is excited to see highly targeted interactive billboards.

You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.