Our East Meets West track at Pocket Gamer Connects Bangalore 2015 kicked off with a keynote speech by Peter Vesterbacka, Mighty Eagle at Rovio Games.

He started with a summary of where Angry Birds currently stands, with 2.8 billion downloads and a brand known by nine out of ten Americans.

Brands are best

Brands are now easier to grow thanks to digital distribution, but as the App Store adds 900 new games every 72 hours, developers need to make their brand stand out amongst the competition.

"We don't view ourselves as a games company", he said, explaining that the Angry Birds brand has grown by expanding into the consumer market through toys and animations.

You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.