Animoca Brands (ASX: AB1) has signed a deal with Tencent over distribution of its 2014-released tower defense strategy game Armies of Dragons.
Interestingly, given Tencent's dominance in China, the agreement isn't for that territory, however.
Instead it's focused on the fast-developing south east Asian countries.
The one-year deal will result in the game being published via Tencent's WeChat mobile messaging platform in Hong Kong, Indonesia, Malaysia, Singapore and Thailand from November.
Tencent also gains the right of first negotiation to exclusively publish and distribute sequel titles or games substantially similar to Armies of Dragons.
With over 600 million active monthly users, WeChat certainly has strong reach, and Tencent said the platform added 50 million users in Q2 2015.