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Nintendo continues mobile game assault, investing up to $30m into Pokemon Go dev Niantic Labs

Nintendo continues mobile game assault, investing up to $30m into Pokemon Go dev Niantic Labs

San Francisco-based augmented reality game maker Niantic has raised its Series A financing round.

Google, Nintendo, and The Pokémon Company Group have invested an upfront amount of $20 million.

The companies will also provide Niantic with an additional $10 million upon completion of certain deadlines.

The funding will be used to progress with the upcoming Pokémon Go, support Niantic's first location game Ingress community, scale its platform and work on new IPs.

“The Pokémon Company, Google and Nintendo are incredible investors and strategic partners to help build the next chapter for Niantic,” said CEO John Hanke.

Strategic investment

Tsunekazu Ishihara, president and CEO of The Pokémon Company, said “Pokémon’s strategic investment in Niantic paves the way for a social mobile experience the world has never seen before."

“The Pokémon Company is committed to partnering with companies like Niantic that share the same spirit of community and innovation.”

Announced in September, Pokémon Go is a free-to-play ARG that sees players searching the real world for Pokemon to capture and battle against each other.

It's a major part of Nintendo's advancement into the mobile industry, which has also partnered with mobile development company DeNA.


Deputy Editor

Ric likes to read epic poems and watch classic films to hide the fact he plays way too many games. The facade has thus far not been very effective.

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