As part of Pocket Gamer Connects San Francisco 2015, James Gwertzman, Co-Founder and CEO of PlayFab, gave a talk on why games need a backend service.
He warned that "the amount of technology it takes is really quite scary" in order to maintain an online game, not only with physical servers, but also with the number of services available to developers.
There are so many different SDKs and services out there, in fact, that Gwertzman says "we're moving towards integration", with more and more companies trying to gather together the different backend services under one service.
One such company is PlayFab, which he then goes on to talk up, with its cross-platform technology and cornucopia of other useful features.
You can see all our videos from Pocket Gamer Connects San Francisco 2015 in this YouTube Playlist.