Here, Mace identifies issues that can arise on the onboarding and tutorial process.
Showing a clip of a player's FTUE (First-Time User Experience) with the game Critter Academy, we first see the player failing to recognise a small, flashing 'Tap to continue' message for a whole 40 seconds.
Then, once in the game, he encounters some confusion as to whether he is actually in control.
Driver or passenger?
"We see this a lot... sometimes we see players thinking they're in control of actions that are actually taking place automatically, and if they're tapping in a timely manner that can continue for quite some time," notes Mace.
From a less than ideal opening to one from Clash of Clans, Mace intends to show that even successful games can be improved upon in the FTUE department.
Indeed, despite leaving with a positive impression overall, a clip featuring a first-time player of Clash of Clans shows some difficulty in the deployment of troops using long presses rather than taps - something not fully communicted, and an interaction the user was obviously unfamiliar with.
The takeaway, then? "What's intuitive to your team isn't intuitive to the player," concludes Mace.