US developer Super Evil Megacorp has announced a three-year, multi-million dollar partnership with video game streaming service Twitch to grow the eSports potential of the former's mobile MOBA, Vainglory.
The partnership sees investment from both companies, with Twitch forming an internal team dedicated to growing the game and its audience, as well as handling future sponsorship deals and merchandise sales.
“The esports industry has been dominated by PC and console titles, but Vainglory is ushering in a new mobile games movement,” said Nick Allen, Director of eSports Operations at Twitch.
“The incredible engagement Vainglory has garnered on our platform is testament that our community welcomes the convergence of esports and mobile gaming.”
Vainglory has already seen impressive traction on Twitch, having reached a milestone of one million unique viewers monthly, and being recognised as the fastest growing mobile game on the platform in 2015.
“We’ve been working closely with Twitch since even before the global launch of Vainglory, and their massive, wildly passionate gaming community has helped our game develop a loyal and growing following,” said Kristian Segerstrale, COO and executive director at Super Evil Megacorp.
“By working with Twitch in this new and expanded capacity, we’re going to be able to bring our esports programming to the next level and provide better and more frequent coverage to fans.”